$80 Canadian Blackberry Jam

A friend noted that he got this in an email from RIM (the Blackberry people) earlier this week.

Thinking about getting a new leather case? Maybe a lightweight headset so
you can talk and type? Go to http://www.shopblackberry.com/ to find all the
authentic BlackBerry® accessories you’re looking for. AND when you spend
over $50*, you get a Travel Bag-FREE. It’s the perfect size for your
notebook and those important files. Plus it comes with an extendable strap
so your hands are available if you need to take a call.

This special offer has been extended to BlackBerry Owners Lounge members.
Just enter zzzzzz as your coupon code when you’re checking out to request
your free bag. But remember, it’s only available for BlackBerry Owners
Lounge members and only for a limited time.
*Free shipping is available on orders over $75 US or $80 Cdn.

Research in Motion – 295 Phillip Street – Waterloo, Ontario – Canada – N2L
3W8

Unless you’ve been napping for the last couple of months, CDN80 is a good bit more than USD75. While I might expect this from an American company that might not be paying close attention to the US-Canuck Buck exchange rate movement, you wouldn’t expect it from a Canadian company whose primary source of clients pay in US Dollars.

Or maybe they just prefer shipping to the U.S., or they’re cutting our weak dollar a little bit of slack.

Learn from the big guys, both their mistakes and their smart moves.