On Tuesday, DirectMag (a direct marketing publication) wrote about Barack Obama’s email marketing list being polluted with “anti-spam zealots”. IE: people who get super angry and vindictive about every spam email that hits their inbox. Someone subscribed the email addresses of a number of these “zealots” to Obama’s email list and even worse, used names … Continue reading Political Marketing: Are Obama, Clinton and McCain asking to be blacklisted?
Given that all the candidates’ emails are HTML-based (ie: they aren’t plain text, so they have color, photos, etc), they can use coded links to communicate to their tracking systems what I do when I read their email. This doesn’t mean that they can see you as you read your email of course, and largely, … Continue reading Political marketing: Are they testing as they communicate?
One obvious opportunity for Presidential candidates is to utilize the existing text messaging and voice broadcast capabilities available to anyone marketing their own products. Here’s a comparison of how the candidates use these tools. Mitt Romney : Offers news updates via text message. Also offers a personalized voice broadcast system (web-based) where you can send … Continue reading Political marketing: Mobile and phone support
Some of the Presidential candidates start off a bit behind the pack because they didn’t ask for a first name when collecting my email address. Only Ron Paul asked for first, last, zip and email in his entry-level email form. The end result: They cant personalize that all important first contact with me when they … Continue reading Political marketing: Comparing the first emails from the candidates
Each candidate’s web site includes a way to get on their email list so you can get current news about your favorite Presidential candidate. Today, I compare the sites from a “I’m here for the first time and I want to get news emailed to me” perspective, as well as give some first impressions of … Continue reading Political marketing: Comparing the signup process & first impressions of the candidate sites