After 17 years in the enterprise software business, including working for Ross Perot’s Electronic Data Systems, I acquired a failing photography software company with about 200 angry customers.
During the next 7 years, my client list expanded to over 1000 studios, established markets in Canada, Australia and New Zealand, signed marketing / licensing / technology-sharing agreements with Kodak, Fuji, and Express Digital, acquired 2 failing competitors and grew annual revenue from $85K to over $1MM, 40% of which was recurring revenue.
When I sold the business in 2005, it served over 90% of the premier high volume studios in the U.S. and had been repeatedly recognized by the leading industry publications as the premier software solution for their market.
These days, I help small businesses from Maine to California solve their marketing, operations and technology problems. I teach business owners seven strategies to improve their bottom line, obtain and keep more customers, and find sources of revenue “hidden” inside their business.
I also teach business owners how to make their marketing and advertising accountable to them, transforming them from an expense into an investment. I work with business owners to systemize their business processes and automate time-wasting work that eats into profit and steals away the freedom all business owners seek. This leaves them with more time for important, profit-generating work – and more time to do what they want to do.
The name of my blog, “Business is Personal”, is a statement in response to those who say “It’s not personal, it’s just business.” Donald Trump says it, others repeat it. I disagree. In fact, I would argue that few things are more personal than your own business. Your business reflects your values, how much you care about your clients, what’s important to you, what (in most cases) you truly love to do. Clearly, his businesses are very personal to Trump. I suspect he means business DECISIONS aren’t personal, but that’s not often the context of the quote when others repeat it.Tags: business, Marketing, operations, Small Business, Technology