About Mark

After 17 years in the enterprise software business, including working for Ross Perot’s Electronic Data Systems, I acquired a failing photography software company with about 200 angry customers.

Between 1998 and 2005, my client list expanded to over 1000 studios, established markets in Canada, Australia and New Zealand, signed marketing / licensing / technology-sharing agreements with Kodak, Fuji, and Express Digital, acquired 2 failing competitors and grew annual revenue from $85K to over $1MM, 40% of which was recurring revenue.

When I sold the business in 2005, it served over 90% of the premier high volume studios in the U.S. and had been repeatedly recognized by the leading industry publications as the premier software solution for their market.

For the next 4 years, my work was a mix of helping small to medium businesses solve their marketing, operations and technology problems. I taught business owners seven strategies to improve their bottom line, obtain and keep more customers, and find sources of revenue “hidden” inside their business.

I also showed them how to make their marketing and advertising accountable to them, transforming them from an expense into an investment. I worked with them to systemize their business processes and automate time-wasting work that eats into profit and steals away the freedom all business owners seek. This left them with more time for important, profit-generating work – and more time to do what they want to do outside of work.

Since 2009, I’ve focused almost exclusively on helping software companies turn around their development, operations, marketing, and support.

The name of my blog, “Business is Personal”, is a statement in response to those who say “It’s not personal, it’s just business.” I disagree. In fact, I believe that few things are more personal than your own business. Your business reflects your values, how much you care about your clients, what’s important to you, what (in most cases) you truly love to do.