Not ALL marketing is local. Nor is it personal.

So far today, my home phone has rang 13 times. THIRTEEN TIMES. My office is at home. It’s 2:20pm on Wednesday.

EVERY SINGLE CALL has been from the same political party, on behalf of that party, or from one of its candidates.

EVERY SINGLE CALL has either been made from an automated call bank that transfers calls to Botswana (or whatever) or they have been an automated pre-recorded call. 

NOT ONE CALL has been a personal call from a real person who asked if they could take a moment to find out if I plan to vote (I do), ask me to discuss or change my vote, or whatever. Not that it would change my decision, but that is irrelevant. 

13 interruptions. OK, 14 including the few minutes to write this post. Even if I don’t answer, its an interruption. 

Do you REALLY believe that an automated phone call from someone that you’ve never met would change their vote?

Every one of your candidates just lost my vote. I don’t care if the other candidate is the worst SOB on the face of the earth. And the candidates I know and see regularly – I’m going to tell them how they lost my vote, face to face, as a thank you to you and your party. I’ll see one of them tonight. I bet he’ll be THRILLED. 

Is that the kind of impact you want your marketing message to have? 

Don’t act like a political party. Don’t create marketing based on the “lessons” they’ve been teaching the last few months. Don’t misuse technology simply because you can. Dan Kennedy has a catchphase: “Be a welcome guest, not an annoying pest.” Words to market by, much less to run for office by:)

If you read this blog regularly, you should know better. I said it anyway, just in case.  

PS: Don’t even bother answering the phone.