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An incredibly dangerous leap

Felix Baumgartner

Thanks Red Bull

People rarely complain about a sales loss when the winning competitor has a higher quality product or service.

Yet it seems natural for some businesses to belittle a competitor and the quality of their products/services when they were marketed well – sometimes taking it to the level of accusing them of being unethical or unprofessional.

That’s an incredibly dangerous leap for a business.

PS: Speaking of dangerous leaps… Congrats Felix. One of the coolest things I’ve seen since the summer of 1969.