What happens if I refuse?

Yesterday, we talked about backups. Did you do anything about it? If you didn’t, think about this: What would happen to your business if the hard drive containing your customer list, orders, accounting and communications with customers and vendors failed? What would it cost if you lost that data? I asked startup CEO Doug Odegaard […]

Put your mask on first

Professional development mentors remind us that we must take care of ourselves first. They advise that we improve ourselves mentally, physically and emotionally – in other words, attend first to our overall health – so that we’re better prepared to perform well in our roles at work, at home and in our community. Personal finance […]

Creating client loyalty = dependability

What’s the easiest way of creating client loyalty? The “easiest” way will differ by business. The key is to keep using it once you determine what’s easiest for yours. I can’t promise that one way is easier than others but one of the ways I’ve found is to be the business your clients depend on […]

Sarcasm, humor and a great dog: Do they sell anything?

While I have and will continue to remind you about the need for ads that don’t actually help move a prospect (or existing customer) closer to buying (or buying again), this one is hits home on many levels with Guinness’ customers. It makes fun of typical male weaknesses, while making us love the working dog. […]

How to use calendar marketing

When I say “calendar marketing”, I’m talking about using the context of historical events and dates, holidays and current events to spice up your marketing. Done right, you can briefly tie what you do to the event, date or holiday, have a little fun and perhaps get the attention those about to buy. Like any […]

Would your meetings convince someone to work for you?

What do you use as your secret weapon when you really want to hire someone?   Recently, I heard a CEO say that they routinely use their weekly Friday employee meeting to convince someone to come work for them. Yes, a company meeting. Of 300+ employees. Pressed further, the CEO said that meeting is their […]

Doing ahead, not just thinking ahead

Quite often, I talk with business owners about thinking ahead. Something that happened yesterday tells me that I need to change my terminology to “Doing ahead.” Why the change? Primarily, I’m concerned that small businesses are thinking ahead, but stopping there. Thinking ahead discussions often include strategic thoughts of putting yourself out of business by […]

How do you know which customers want to be an insider?

This past weekend, I checked off two to-do- list items with one visit to @OnyxCoffeeLab. First, I was looking for a good locally-owned place to sit, sip and write. A coffee shop. Second, I was meeting with the founder of a @StartupWeekend-born startup to discuss how it would go forward. It started off nicely enough […]

Standing out is the real work #sponsored

Note: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. See full disclosure at the bottom of this post.   How do customers and prospects look at you vs. others in […]

Not on my watch!

Most everyone I’ve talked to who really cares about their work has that one thing that brings meaning, context and (as my kids used to say) “give-a-care” to the work they do. You might have heard it described as “Not on my watch”, a reference to pulling watch duty on naval ships. The best way I’ve […]