Software Riff # 10 – Sharing your expertise

The Software Riff is a brief, daily podcast for owners of small software companies. Each day, we’ll discuss strategies designed to help you transform your software business from something that you work for, into an asset that works for you even when you aren’t there. If you’re frustrated by growth, marketing or productivity issues, despite […]

Business culture: Reflected by daily conversation

There are a few commonly-used phrases in business conversation that raise the hair on my neck. Here are three of my favorites, along with one (‘innovation’) that we hear bandied about in the tech press on what seems like an hourly basis. Industry Norms Best Practices Human Capital Innovation They sound like such good things, […]

What to do at that trade show

Something to think about before your next trade show, convention or industry event… Come to the event with an open mind. The worst waste of time and money will occur if you arrive there with a mindset that what you’re doing now is not subject to change. Look at EVERY thing you see and ask […]

Who benefits when snow, cold and ice shut down a town?

All over the U.S., winter seems to be having a little fun with us. While in many places, we’re also having fun with it – a lot of places are pretty well shut down by this year’s winter road conditions. Without the staff and equipment to handle serious (for their area) winter storms, many communities […]

If Godzilla taught user interface lessons…

A few weeks ago, I helped my mom buy an iPad. You would think that my mom, who is in her 70s, would be the one learning the most from this exercise, but you’d be wrong. Going through this with her simply reminded me (again) to discard all assumptions when building a user interface, when […]

What if you actually followed up?

Does your business follow up with your clients and prospects like you should? You should probably consider what “like you should” means, before deciding whether you follow up properly or not. Having done that, let’s define “follow up” as continuing the conversation with that particular prospect or client, in exactly the context they are in […]

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What message do you send to customers when you tell them up front that their feedback will not get a response? How many businesses have you stopped communicating with because they don’t listen and reply? Does anyone feel that way about your business? About you? If you have to do less communicating in order to […]

They really aren’t very good at marketing

One of the most common marketing mistakes I see is focusing solely on new clients and doing so in a way that annoys everyone else who has (or had) a relationship with your business. This quote from Facebook (above) about a New England newspaper’s Groupon deal is but one example. The process The process goes […]

Omaha! Omaha! Omaha!” – Who knows, but it can’t hurt”

Any number of claims will be made about this weekend’s Bronco victory in the AFC Championship game, but one stands out above the rest. “Sponsorship evaluation firm Front Row Analytics said the city of Omaha got its money worth with each verbal mention of Omaha worth the equivalent of $150,000 in advertising.” This claim, from […]

Habit forming: What do you do every day?

Habits – at least the good ones – tend to help us get big things done that we might otherwise never accomplish. One of the things I do every day is read a page from “The Daily Drucker“. The Daily Drucker is a 366 page book of one-page-per-day excerpts from Peter Drucker’s books on business, […]