Be indispensable

Are you indispensable to your customers? The question that you have to ask yourself – daily, rather than once – is “What can you do to make yourself indispensable to your customers?” A few examples to get the juices flowing: If you sell coffee, how can you help your customers wade through the coffee buzzword […]

Do you scale?

We humans don’t scale well. We have to automate or delegate, either to another staffer, an assistant (virtual or otherwise), a contractor or whatever – or just not get some things done (which is OK, depending on the thing). No matter how much effort you put into scheduling your time, managing your time, protecting yourself […]

Why you should sell air

As I noted yesterday, my current survey here at Business is Personal asks “What’s your biggest marketing challenge?” Yesterday, we discussed why 25% of respondents have said “Making time to do the marketing” and how they should go about fixing that. Today, the next largest group (a very close second) is those who said “Differentiating […]

Making nothing but customers

One of the reasons that I see businesses struggling (or not doing as well as they could) is that they appear to work as if the profit from a sale to a new customer is more important than getting a new customer itself. Recognizing the difference is critical to turning one-time visitors into long-time devotees. […]

The size of the mountain doesn’t matter

¬†photo credit: Alex E. Proimos A combination of events over the last couple of months has had me thinking more about the expectations we have for ourselves, our kids, our employees and holy moly, even our politicians. First, Jim Rohn passed away. Jim talked a lot about expectations and how delivery of them is on […]

Keeping your focus

One of the things essential to getting your business systemized and streamlined is farming out the stuff that you really don’t have any business doing. The key to systemizing¬†work to external vendors is choosing the right vendor for the right job. IE: qualified, technically able to produce the work, has the right equipment, etc. For […]

When a competitor gives you an opening, hammer them

Over the weekend, a fellow software developer who makes software for auto repair shops pointed out this quote from his competitor: <vendor> would like to mention a couple of things about the desktop operating systems. Microsoft is having a lot of issues with the Vista operating system. When putting together a new computer, <vendor> recommends […]

Attention to detail: Gets em everytime.

A few of you hassled me privately about the bathroom post a few weeks ago. Here’s a followup. You might find this clip a little eye-opening. Not even corporate-class hotels are immune from things that would have you marching with torches on a local restaurant. Note closely that most of the health officials in this […]

Smartest barber on the planet

Not too long ago, I was talking with my buddy Chris Hurn, the commercial paper wizard from Orlando. He was telling me about a barber down there who offers memberships for his barbershop. The memberships allow you to reserve a specific time every so many weeks for whatever services you wanted to get. Maybe you […]