Are you a drama queen?

photo credit: -Jeffrey- Dan Kennedy is known to say something to the effect of “If I wake up at 2 am thinking about you or your business, you’re in trouble.” I can relate. For me, the “are you worth it?” measuring stick is often drama-related. Drama happens. It’s part of life. On the other hand, […]

What surprises say about your business

photo credit: HÃ¥kan Dahlström What does being professional mean to you? To some, it means “Not being an amateur”. So how does the public differentiate amateurs from professionals? In some circles, money is the key. Amateurs don’t get paid, professionals do.  For example, an amateur golfer typically isn’t eligible for prize money in tournaments. Once […]

Showrooming and the sales prevention department

photo credit: mattbuchanan Last time, we discussed the often forgotten reason for showrooming that happens after price shopping: convenience and time/fuel savings. Remember Kübler-Ross’ five stages of grief? If you’ve forgotten, they are denial, anger, bargaining, depression and acceptance. When applied to showrooming, it isn’t much different. Acceptance and the clarity that accompanies it are where […]

Forgotten: What happens after they showroom?

photo credit: Polycart The last time we talked about showrooming, I referred to a Harris Poll that exposed a conflicting behavior among shoppers. The behavior? “Most” people (70%) say they showroom because of price, yet they often buy locally even if it means having to pay a slightly higher price. That’s right, 70% didn’t choose […]

The most important little thing we do

When you’re on the road, little things matter. In fact, they matter all the time. Every. Single. Day. That extra comment or tip from the lady at check-in. The friendly suggestion from the dude who drives the shuttle. A restaurant recommendation from the parking/cab attendant that turns out to be amazing and a good bargain […]

Who needs a mentor? Not me!

Note: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. See full disclosure at the bottom of this post. photo credit: Official U.S. Navy Imagery Thanks to the kindness of a […]

The big showrooming lie: “It’s all about price.”

photo credit: Bert Kaufmann Last time, we talked about how showrooming is impacting the retailer, briefly discussed what causes it and covered how a home store’s effective website selling experience helped me save time by avoiding a trip to a store that couldn’t decide whether it could help me. All the retailers say it’s about […]

Are you being showroomed?

photo credit: DaveLawler If you have a retail store, you’ve almost certainly had people showrooming in your store. If you haven’t heard the term,”showrooming” can be summarized as “shopping at local stores to check out an item before buying online.” Showrooming takes different forms and includes: Price checking items on the internet while walking through […]

Should your business grow horizontally or vertically?

photo credit: Raphael Goetter When I see a business focused solely on a horizontal or vertical market, it’s hard not to wonder if that focus is what’s really best for them. What do I mean by “vertical” and “horizontal” markets? A vertical market serves a certain type of customer, even if the work performed for […]

How to segment your customer list

photo credit: artist in doing nothing Have you heard that you should “segment” your customers before marketing to them? Ever wondered what that means, much less how you’d do that? We’re going to talk about that today in simple terms, but before we do that, you might be wondering … Why should I segment my […]