Being aware

One of the efforts of those involved in the Occupy movement is to move accounts from “Wall Street banks” to locally owned credit unions as a way of demonstrating frustration with large banks.

While the press indicates these moves have been going on for some time, the big day of those transfers was supposed to be last Saturday, November 5th.

During my travels on Saturday morning, I drove past 3 different credit unions in 2 different towns.

On a day when they might get more than a usual level of attention and new accounts, all 3 were closed.

While it’s possible that it wouldn’t have amounted to anything in a rural area where I live, no signage appeared indicating that clients from other institutions are welcome, or how another bank’s customer might compare the credit union’s services to their current bank. This could have been done without showing support or disdain for Occupy and regardless of the bank management’s position on it.

It makes me wonder if they’re paying attention.

Just a thought…that extends well beyond banking. Be aware of what’s in the news that might be front and center in the minds of your customers *and* prospects.