Being Jerry Garcia

Just Good Food
Creative Commons License photo credit: dvs

When Jerry’s Grateful Dead showed up and played, people gathered.

Repeatedly.

Despite having just a single number 1 hit (Touch of Grey), the band was never concerned about a show’s tickets going unsold. Often, Dead fans bought tickets for every show.

But it wasn’t just a concert, it was more like a Deadhead Convention.

What Stays in Vegas?

If you held a convention for your customers, would anyone show up?

What would they want to learn? See?  Talk about?  Ask you?

Have you created a level of service so high that they’d name an ice cream after you?

What can you offer to them that would make them look at your business like you’re a rock star?

What would motivate them to follow you anywhere, as if you were a modern-day Pied Piper?

One thought on “Being Jerry Garcia”

  1. The Greatful Dead did have some die hard fans. Dead-heads followed them everywhere.

    I think the Apple fans are some of the most die hard in the computer industry. But I don’t think they will name an Ice Cream flavor for them 🙂

    Beth Austins last blog post..Air Travel to Hawaii

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