It may not be clear from the things I talk about here, but I enjoy photography. I shoot some scenic stuff, like the photo at the top of this page and I shoot a lot of sports and community stuff.
When it comes to sports, I’ll shoot baseball, soccer, tennis, basketball, swimming, football, etc – and I don’t really mind how young or old the participants are. I’ve been on the field to shoot major college football and basketball, and I’ve been on the field to shoot the Columbia Falls 6th grade football team.
As a result of the photography thing, one of my favorite blogs is Best Seat in the House by Seattle Times sports (mostly) photographer Rod Mar.
This post about golf, Caddyshack and the Dalai Lama’s visit to Seattle was typical of Mar’s fun and informative (to photographers) posts. I suspect that if you asked Rod, he’d say that he isn’t a writer – and that’s my point.
In order to blog, you don’t have to be an expert writer with 12 books under your belt (that’d be uncomfortable, much less unsightly).
Instead, you just have to have a conversation with your readers.
When you educate, annoy, incite and entertain your readers, you develop a personal relationship with them (more accurately, they develop one with you).
Isn’t that what you want your customers to have with your business and your staff?