As with yesterday’s “I rescued a human” story, today I have another good example of role reversal to get into the conversation going on in your prospect’s head.
If you watch “traditional man television”, you may already have seen this commercial. You won’t likely find it playing during the soaps, or Oprah. It’s targeted at men and shown during shows and on networks that men are known to frequent.
Immerse yourself in your client or prospect’s situation. Once you’ve done that, the ad, letter, product or service will come to you far more easily.
Have a great Thanksgiving, and thank YOU for reading my blog.