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time
Creative Commons License photo credit: Robb North

Over the last month or so, I’ve been playing phone tag with someone at the local bank’s office.

I use this national bank primarily because they offer some electronic banking services that local banks don’t bother to offer (such as a real-time, seamless interface with QuickBooks), despite my repeated “encouragement” to do so.

Some have noted that the cost to provide this QuickBooks interface is substantial – yet I get interesting wrinkled brow looks when I remind them that I pay $15 a month to use this nifty QB service because it saves us hours per month. Until the fee got to the point where the time was more valuable, I’d pay it. But I digress…

Anyhow, we’ve been talking with someone there about a refi and a combination of my schedule / travel and her schedule /travel have made it difficult to get into the same room at the same time. Not their fault, just one of those things about a busy summer.

This last time I called, the person I’m working with was out of town for several days. I asked the person on the phone if they could put me on their appointment calendar for the week after they return.

My calendar! Mine, mine, mine!

Astoundingly, the answer was no.

Yes, the folks at this large national bank, the same ones who are advanced enough to have their accounts seamlessly talk to my QuickBooks, do not allow or cannot manage to let their employees see their appointment book or schedule an appointment for someone else.

Insane.

I have a feeling it might be related to worries that someone might raid someone else’s appointment calendar for plum prospects, but there are ways of showing only open dates. Even so, that shouldn’t be necessary.

If you can’t trust a *bank* employee to access a co-worker’s appointment calendar, tell me why you trust them to work at the bank in the first place – cuz I don’t see it. But that trust thing is a topic for another day.

Unseen Value

Now we get to the point where you see where this affects you and your business: Are there resources (like an appointment calendar) that your staff should be able to share so they can help each other serve your clientele?

Back in the photography software days, it was a huge deal for new users of our product to finally get off that paper calendar at the front desk. It allowed anyone to see which photographers / camera rooms / salespeople / presentation spaces were booked and make an appointment no matter where an employee was when they answered the phone.

Sounds completely obvious, but many businesses simply couldn’t do it because they were still tied to that boat anchor – the paper appointment book.

Big, heavy and “somewhere in the warehouse”

Another market I worked with manufactured expensive custom items that were big and heavy. They stored them in the warehouse once they were finished.

The information about the build status and storage location of these custom-ordered items was kept on a set of clipboards on a line of nails in the manufacturing area.

Sometimes the info on those clipboards was out of date or missing because someone forgot to write the build status or location down. An order might get lost / forgotten until a customer called for it – and then you might find out that it hadn’t been built yet.

Now imagine that you are a receptionist in the front office and you’re all alone over lunch hour or during a big sales meeting. When that big customer calls to ask about their 27 piece, $57000 order, you have to put them on hold (or tell them you’ll call back), run back to the clipboards, flip through the orders manually, find the order and run back to the phone.

If the clipboard is missing because someone has it at a manufacturing station, or it is on the manager’s desk (or car seat), you know nothing.

If the data on the clipboard wasn’t filled out, you get to run back to the warehouse and look on dozens of shelves from floor to ceiling for an item that has a little paper tag on it showing the customer name.

That’s a boat anchor.

The alternative? A system that integrates customer information, orders, build status and delivery information together. When the phone rings, you can look up all of a customer’s orders, find the status of any of them and tell them right then. The items are barcoded as part of the manufacturing process so most status and location info is automatically updated. Depending on your situation, “most” could be “all”.

What’s your boat anchor? What can you share to get rid of it, enabling your staff to be more helpful and more productive?

 Boat anchor: Bad. Sharing: Good. [10:12m]

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SPK
Creative Commons License photo credit: volante

An essential element of doing business in a competitive marketplace (is there a market that isn’t?) is taking every step possible that will show a prospective client that your business is the only logical choice to provide what they want/need.

Are you taking these steps now? How do you assert (much less prove) that you are THE one they need to do the work?

The obvious one is testimonials. We’ve talked about that many times. I print them all out and include them in the package I give to prospective clients.

Another obvious one is to be Google-able. When they Google your name (and they will), what will they find?

Your reputation and your work’s reputation are huge as well. We talk about improvement here at BIP almost every day.

What else can you do?

Beyond the Obvious

Here’s one example of what I offer potential technology clients: I give them a ready-made interview form to help them interview and evaluate potential technology consultants.

First, the instructions and evaluation form I provide to prospective clients. I call the interview “The 17 Questions Your Computer Consultant Hopes You’ll Never Ask”.

Next, I provide them with customizable forms I provide to prospective clients for their own use (Word 2007 or Word XP/2003). Free.

Finally, I provide them with a copy of the interview form that I have filled out about my business.

What are you doing to make yourself the obvious choice and thus, the only logical choice?

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Creative Commons License photo credit: boyghost

Today is June 30.

Unless your business model is seasonal (which is common here in Montana), you should be at 50% of your annual goals as of the end of business today.

Whether you are or not, looking back over the last 6 months should provide some insight as you look forward and adjust your plans for the second half of 2009.

Over, Under, Worked, Didn’t

Where are you over and under budget?

In each case, are there *good* reasons for that?

If things are below budget, did you drop the ball, fail to market effectively (or at all), lose a competitive edge, have a drop in productivity or something else?

If you are at or over budget, did you follow your marketing and business plan for the first half of the year? Did productivity rise?

Are systems lightening the load of menial work, allowing you to get more productive, profit-generating work done? If you don’t have systems, perhaps you should. If you systems could do more, look at how they can – and prioritize their implementation.

What worked? Simple response: Do more of that.

What didn’t work? Again, common sense says you should assess how you can fix that thing or eliminate it.

You decide.

When I ask you to examine what is over and under budget, make sure you look at non-budget categories. Things like number of new leads, number of new customers, advertising performance by media/by ad, and so on.

One thing is almost certain. If you do for the next 6 months what you did for the last 6 months, chances are the 2nd half of 2009 will be little different from the first half.

You can decide whether that’s good or not.

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Best sign ever
Creative Commons License photo credit: miss_rogue

Last week I was at summer camp with the Scout troop so things were a bit quiet here.

Normally I would have posted a series of posts written in advance, but I thought both of us needed a break. Break time is over, so let’s get back at it.

As always, there are lessons in business to bring home from camp, often from unexpected places.

Like a 17 year old in the dining hall.

Before I get to that, the story requires a few facts to get you into the proper context:

  • Boy Scouts would eat bacon at every meal for a week if you’d let them. No, I am not kidding.
  • Bacon is a sneaky way of getting the boys to learn that cooking sometimes requires patience and that a camp stove’s burners have settings other than “Off” and “Blast furnace”. When a boy sees a perfectly cooked strip of bacon, they can respect the care that was taken to prepare it (right before they inhale it, that is).
  • At Scout camp, two things are essential: Good food and a great staff. If either one is bad, that camp will not be fondly remembered.

Now that you are properly educated, here’s the story.

Real Bacon? Are you nuts???

One morning at breakfast, the camp offered bacon to the 200+ campers and staff in attendance.

If you’ve been to Scout summer camp before, you know this is rare because of the expense and because it is difficult to cook bacon for 200+ people while having it anywhere close to hot when served and most importantly – in that situation, it is rarely cooked right.

Typically you find summer camp bacon limp and undercooked or charred and/or some combination of both – sometimes with all those conditions occurring on the same piece (again, not kidding – would I kid about bacon?).

Add to that, summer camp bacon is not normally what Mom and Dad would serve, instead it’s often some tiny strip of paper-thin re-cooked bacon. Pfft.

As folks head through the line on this fine morning, people are seen coming back to their seats with 3 strips of bacon – a rather unheard of serving size at summer camp.

Not only are they giving out 3 strips, but these strips are monstrous (OK, maybe they’re normal – but that’s shocking enough) *and* they are perfectly cooked.

Then the worst happens: They run out of bacon.

Folks, this is like running out of beer and pork products at an LSU home football game. Riots are possible.

The Great Bacon Fiasco

At our table, the event already has a name: “The Great Bacon Fiasco”. And you thought I wasn’t kidding about Scouts taking bacon seriously…

People are coming back to their seats with zero bacon and they are watching someone at the next table munch gleefully on 3 strips of porcine heaven.

Apparently some miscommunication occurred with the servers, who gave out 3 strips vs 2, thereby blowing the bacon budget.

The only thing stopping the second coming of the South Central Riots is that the head chef can be seen (through the service window) at the back of the kitchen where she has the entire griddle covered with cooking bacon.

Calmer heads prevail and eventually, 2 strip servings begin to go out to those who were previously left out.

Naturally, those in the Two Strip Club are grumbling – mostly because they know those other lucky dudes got 3 pieces.

Seconds

Not long after everyone is served, the crazy dude announcing the meal (trust me, gotta be there) announces that seconds will be served and he goes around table by table releasing folks to the seconds line so they can “get their pork on”.

Upon returning from the seconds line, my senior patrol leader (ie: the youth in charge of the troop) sits down with 1 strip of bacon. Perfectly cooked, but terribly lonesome. Everyone who went up for seconds got 1 more slice – which makes perfect sense so that the maximum number of people get seconds.

Problem is, a kid who would normally be happy to have received a 3rd, perfectly-cooked strip of bacon is instead mildly annoyed, or disappointed, or something along those lines.

His bacon-inspired wisdom: He remarks that everyone who only got 2 strips would be far less grumpy if they had given everyone 2 strips from the outset and then given out that same 1 strip second serving to anyone who wanted seconds.

Wiser than his years might reveal, the young man understands how setting expectations works – whether it’s with bacon, product delivery, service, follow up or what not.

What kind of expectations does your business set? Do they meet or exceed what is delivered?  Would altering one impact the reception of the other?

Pass the bacon.

PS: If the bacon thing doesn’t resonate with you, substitute latkes. Same fervor, different food.

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Today’s guest post comes from Barry Moltz, who talks about those people (euphemism) who don’t return calls or emails.

While I’m sure none of us ever do that, all of us know someone who needs a little advice about this – or maybe just a reminder.

Check out “Feedback is a gift“.

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