Last week, a newspaper story recounted how a local grocery store’s customer noticed a shoplifter, chased him out of the store, pursued him for 20 minutes, and finally caught and held him till the police arrived.
It turned out that the thief was serving a 3 year deferred sentence and a 5 year suspended sentence, both for burglary convictions.
The store promptly rewarded the man who caught the thief with a coupon for free coffee.
DUH.
Did they need to write a big check? Nope.
Did they need to give him free groceries for life? Nope.
All they had to do was be a little unique. Put a little thought into what they did to thank this guy.
Instead, he gets some free coffee and they get “We’re cheapskates” publicity in the paper. They turned a positive into a negative.
The possibilities are so obvious. What are you doing to send a message that you dont get it?
Think about it, then fix it.
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