Yesterday, I recorded a new USP Workshop. Its a 23 minute audio program to feed your thought process and get you moving down the path to creating a Unique Selling Proposition ( USP ). If you dont have a USP, your marketing probably is wandering off in a dozen different directions, and few of them are focused on the message you want to convey.
Remember Dan’s marketing triangle: Message, Media, Market. Your USP is all about the first M – Message.
I forgot to mention, the USP Workshop is free. You DO have to fill out an opt-in form, which will get you an email about every 4 days with business strategy info in it (and yes, you can opt out at any time, with 1 click), PLUS you’ll get my monthly (free) print newsletter.
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