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	<title>Comments on: Marketing lessons from a Catholic bookstore</title>
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	<link>http://www.rescuemarketing.com/blog/2007/06/26/marketing-lessons-from-a-catholic-bookstore/</link>
	<description>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</description>
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		<title>By: Mark</title>
		<link>http://www.rescuemarketing.com/blog/2007/06/26/marketing-lessons-from-a-catholic-bookstore/comment-page-1/#comment-1749</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Tue, 26 Jun 2007 16:03:35 +0000</pubDate>
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		<description>Serra vs Sierra: Perfectly illustrative of knowing your customers. Im sure the guy who referred me knew this, but I obviously didnt. Thanks for the heads up.

Mark</description>
		<content:encoded><![CDATA[<p>Serra vs Sierra: Perfectly illustrative of knowing your customers. Im sure the guy who referred me knew this, but I obviously didnt. Thanks for the heads up.</p>
<p>Mark</p>
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		<title>By: Ian</title>
		<link>http://www.rescuemarketing.com/blog/2007/06/26/marketing-lessons-from-a-catholic-bookstore/comment-page-1/#comment-1748</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Tue, 26 Jun 2007 15:33:38 +0000</pubDate>
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		<description>Thanks for adding your thoughts to the post.

One thing, it really is the &quot;Serra Club&quot;, not the &quot;Sierra Club&quot;. The Serra Club is a Catholic organization that promotes vocations to the priesthood and religious life. It&#039;s named after the priest who built most of the Spanish mission churches in California.</description>
		<content:encoded><![CDATA[<p>Thanks for adding your thoughts to the post.</p>
<p>One thing, it really is the &#8220;Serra Club&#8221;, not the &#8220;Sierra Club&#8221;. The Serra Club is a Catholic organization that promotes vocations to the priesthood and religious life. It&#8217;s named after the priest who built most of the Spanish mission churches in California.</p>
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