Political marketing: Mobile and phone support

by Mark on February 6, 2008

One obvious opportunity for Presidential candidates is to utilize the existing text messaging and voice broadcast capabilities available to anyone marketing their own products. Here’s a comparison of how the candidates use these tools.

Mitt Romney : Offers news updates via text message. Also offers a personalized voice broadcast system (web-based) where you can send a message of your choice, by phone, from you to a friend or relative.

Barack Obama : Offers news updates via text message, as well as ringtones and screen backgrounds. Issue specific text message subscriptions are also available.

Hillary Clinton : No mobile support that I could find without joining her team.

Ron Paul : Has an iphone area in his Web 2.0 social networking area, but it serves as a menu, not a means of mobile support across platforms. I didn’t find any other form of mobile support.

John McCain : No mobile support that I could find without joining his team.

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1 Tip Diva 02.10.08 at 9:33 am

Thank you for submitting your post to Carnival Of Tips!

Good post - do you use any of these, and do they get spammy? That would be my only reservation about signing up for my candidate’s mobile service. I know e-mail has been pretty spammy in the past.

2 Mark 02.10.08 at 1:22 pm

Tip Diva,

I didnt sign up for any of the mobile updates. Im pretty protective of my “ability to interrupt”.

Almost every candidate email asks for a contribution or to join their team, or similar - but that is to be expected.

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