Comments on: How to measure advertising response in any media http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/ Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Wed, 17 Mar 2010 00:51:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Working at Home on the Internet http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/comment-page-1/#comment-2625 Working at Home on the Internet Fri, 25 Apr 2008 22:02:27 +0000 http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/#comment-2625 [...] Riffey presents How to measure advertising response in any media posted at Business is [...] [...] Riffey presents How to measure advertising response in any media posted at Business is [...]

]]> By: 4entrepreneur Blog Carnival IX | 4 entrepreneur http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/comment-page-1/#comment-2519 4entrepreneur Blog Carnival IX | 4 entrepreneur Mon, 24 Mar 2008 08:37:17 +0000 http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/#comment-2519 [...] Riffey presents How to measure advertising response in any media posted at Business is [...] [...] Riffey presents How to measure advertising response in any media posted at Business is [...]

]]> By: Internet Business - Blog Carnival - Edition 6 | Internet Business Opportunities | oibo dot org http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/comment-page-1/#comment-2510 Internet Business - Blog Carnival - Edition 6 | Internet Business Opportunities | oibo dot org Sun, 23 Mar 2008 07:53:57 +0000 http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/#comment-2510 [...] Riffey presents How to measure advertising response in any media posted at Business is [...] [...] Riffey presents How to measure advertising response in any media posted at Business is [...]

]]> By: Mark http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/comment-page-1/#comment-2486 Mark Fri, 29 Feb 2008 05:13:54 +0000 http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/#comment-2486 Guerrillero, Absolutely. The lack of focus on repeat buyers is definitely a big issue with many businesses. Ideally, the ads going to existing customers are focused on them, as opposed to prospective clients. That provides yet another thing that businesses need to track and niche - and review in a different light in many cases vs advertising targeted at non-clients. Thanks for commenting! Mark Guerrillero,

Absolutely. The lack of focus on repeat buyers is definitely a big issue with many businesses. Ideally, the ads going to existing customers are focused on them, as opposed to prospective clients. That provides yet another thing that businesses need to track and niche – and review in a different light in many cases vs advertising targeted at non-clients.

Thanks for commenting!

Mark

]]> By: Guerrillero http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/comment-page-1/#comment-2483 Guerrillero Thu, 28 Feb 2008 21:14:10 +0000 http://www.rescuemarketing.com/blog/2008/02/28/how-to-measure-advertising-response-in-any-media/#comment-2483 You say it is advertising in all its forms should address those who are ready to buy, thinking to buy and not caring. How about those who buy? I think that's one of the errors committed while analyzing the feedback of an ad campaign. All focus on new clients - those who will buy for the first time. Few focus on repetitive buyers, whereas repetitive buyers bring in more profit that first-time buyers. You say it is advertising in all its forms should address those who are ready to buy, thinking to buy and not caring. How about those who buy? I think that’s one of the errors committed while analyzing the feedback of an ad campaign. All focus on new clients – those who will buy for the first time. Few focus on repetitive buyers, whereas repetitive buyers bring in more profit that first-time buyers.

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