Attention to the little things pays small business dividends
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A reader sent me a copy of an email that he received early last month from Mercedes (click the image to read it - it’s too wide for this text area)
Attention to detail. Even the little things that might make your client late for an appointment, important meeting or family event - are clearly important to this auto dealer.
I know, you’re thinking this is a simple thing, perhaps even automated. You’re right - yet they still made the effort to do it. Just…in…case.
Did your auto dealership contact you when the time changed? When your vehicle had a recall? Or just to make sure that your vehicle was tuned up and getting the best mileage possible given the price of fuel? Or did they contact you at all?
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Posted: May 8th, 2008 under Competition, Customer service, Email marketing, Marketing, Mercedes, Positioning, Small Business, Technology.
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