If you're new here, you may want to subscribe to my RSS feed. If you prefer email notifications when I update the blog, you can subscribe to blog post announcement emails using the form right over there (and down a little) ->
Thanks for visiting!
If you’ve been reading this blog for long, you’ll have read a few posts about the value of measurement.
Measuring marketing response is the primary thing you’ll find, but as a CFO friend of mine says, “That which is measured will be managed”.
Seth starts off talking about the green marketing but ends up making a very good point about why those things we measure are better-managed.
Bottom line: They’ve got a number.
Got something that’s important to your business? Keep score. It matters.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Tags: analytics, business, Competition, Management, Seth Godin
