Comments on: Are you paying attention to your competition? http://www.rescuemarketing.com/blog/2008/06/19/are-you-paying-attention-to-your-competition/ Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Wed, 17 Mar 2010 00:51:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Buckley http://www.rescuemarketing.com/blog/2008/06/19/are-you-paying-attention-to-your-competition/comment-page-1/#comment-2751 Mike Buckley Mon, 23 Jun 2008 21:08:06 +0000 http://www.rescuemarketing.com/blog/?p=819#comment-2751 Great post. You'd better believe that Starbucks is shopping Einstein's and vice versa. Managers at Wal-Mart had better know what's going on at Target. The big retailers all have processes in place to shop the competition. Back in my sales days I called on Wally World, K-Mart, and Woolco (no longer in business.) As a visitor I was required to sign in their visitors' book. The majority of the signatures in those books were always from competitors. There was no secrecy. Everyone knew everyone else and it was just part of the routine. I shudder when a retailer tells me (s)he wouldn't be caught dead in such and such a store. Mike Buckleys last blog post..<a href="http://feeds.feedburner.com/~r/typepad/jGKO/~3/316283734/are-you-selling.html" rel="nofollow">Are You Selling a Commodity?</a> Great post. You’d better believe that Starbucks is shopping Einstein’s and vice versa. Managers at Wal-Mart had better know what’s going on at Target. The big retailers all have processes in place to shop the competition.

Back in my sales days I called on Wally World, K-Mart, and Woolco (no longer in business.) As a visitor I was required to sign in their visitors’ book. The majority of the signatures in those books were always from competitors. There was no secrecy. Everyone knew everyone else and it was just part of the routine. I shudder when a retailer tells me (s)he wouldn’t be caught dead in such and such a store.

Mike Buckleys last blog post..Are You Selling a Commodity?

]]> By: Ian http://www.rescuemarketing.com/blog/2008/06/19/are-you-paying-attention-to-your-competition/comment-page-1/#comment-2746 Ian Thu, 19 Jun 2008 19:57:16 +0000 http://www.rescuemarketing.com/blog/?p=819#comment-2746 I go through our main competitor's site every few weeks to see what new features they have and regularly look at important keyword rankings. The last time they rolled out new tech improvements we were able to catch up and exceed them in less than a week. Ians last blog post..<a href="http://feeds.feedburner.com/~r/aquinasandmore/pAVT/~3/315640132/" rel="nofollow">Tom Smith From the Catholic CD of the Month Club</a> I go through our main competitor’s site every few weeks to see what new features they have and regularly look at important keyword rankings.

The last time they rolled out new tech improvements we were able to catch up and exceed them in less than a week.

Ians last blog post..Tom Smith From the Catholic CD of the Month Club

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