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	<title>Comments on: Spend more than they do on marketing, but do it properly.</title>
	<atom:link href="http://www.rescuemarketing.com/blog/2008/07/15/spend-more-than-they-do-on-marketing-properly/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rescuemarketing.com/blog/2008/07/15/spend-more-than-they-do-on-marketing-properly/</link>
	<description>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</description>
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		<title>By: The Small Biz. Guru</title>
		<link>http://www.rescuemarketing.com/blog/2008/07/15/spend-more-than-they-do-on-marketing-properly/comment-page-1/#comment-2814</link>
		<dc:creator>The Small Biz. Guru</dc:creator>
		<pubDate>Fri, 18 Jul 2008 11:57:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=843#comment-2814</guid>
		<description>Why businesses would reduce marketing ads/campaigns is always a interesting issue.  Of course if a business is throwing money into the wind hoping to hit their target market, reduce the investment is wise.  But, like you said, if the business can associate a cost or numbers with their marketing and it&#039;s positive, scaling back is suicide.

~the GURU

The Small Biz. Gurus last blog post..&lt;a href=&quot;http://smallbizguru.blogspot.com/2008/07/book-review-customer-approved-small.html&quot; rel=&quot;nofollow&quot;&gt;Book Review: Customer Approved Small Business&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Why businesses would reduce marketing ads/campaigns is always a interesting issue.  Of course if a business is throwing money into the wind hoping to hit their target market, reduce the investment is wise.  But, like you said, if the business can associate a cost or numbers with their marketing and it&#8217;s positive, scaling back is suicide.</p>
<p>~the GURU</p>
<p>The Small Biz. Gurus last blog post..<a href="http://smallbizguru.blogspot.com/2008/07/book-review-customer-approved-small.html">Book Review: Customer Approved Small Business</a></p>
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		<title>By: Data Entry Services</title>
		<link>http://www.rescuemarketing.com/blog/2008/07/15/spend-more-than-they-do-on-marketing-properly/comment-page-1/#comment-2806</link>
		<dc:creator>Data Entry Services</dc:creator>
		<pubDate>Tue, 15 Jul 2008 22:44:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=843#comment-2806</guid>
		<description>I&#039;m seeing some customers rushing to beef up marketing right now with the economy worries bringing their bottom line down.  As am I!</description>
		<content:encoded><![CDATA[<p>I&#8217;m seeing some customers rushing to beef up marketing right now with the economy worries bringing their bottom line down.  As am I!</p>
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