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Today’s guest post from the UK offers more insight on why prices with .99 work in the US and UK and why .88 works in Asia.
There are long-standing rules of thumb that advise how to set prices, but the wise business owner knows to test everything, including pricing.
The only results that count are the ones you see from your clientele.
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{ 1 comment… read it below or add one }
Tim J 07.28.08 at 3:48 pm
I guess we all get had by this too often. Thinking logically I would only buy something that was obviously a ploy if its after tax price ended up being a round number (so .99 does not work). I’ve also read some interesting things about how much to lower your prices when you are trying to sell something. For something selling for a few thousand dollars I think the 10’s place holder was the most effective to change.