http://www.rescuemarketing.com/blog/2008/07/27/why-do-prices-end-in-99/ Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Wed, 18 Jan 2012 23:16:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.rescuemarketing.com/blog/2008/07/27/why-do-prices-end-in-99/comment-page-1/#comment-3904 marianne Tue, 02 Jun 2009 23:02:48 +0000 http://www.rescuemarketing.com/blog/?p=850#comment-3904 We set a pricing strategy when we opened our store stating that we knew consumers aren't fooled that $9.99 is really THAT much less than $10. So we decided in our store that the benefit of the psychology of discounted pricing wasn't worth undermining our customers intelligence. We now only have items rounded up! (unless on sale or actually on a discount). We set a pricing strategy when we opened our store stating that we knew consumers aren’t fooled that $9.99 is really THAT much less than $10. So we decided in our store that the benefit of the psychology of discounted pricing wasn’t worth undermining our customers intelligence. We now only have items rounded up! (unless on sale or actually on a discount).

]]> http://www.rescuemarketing.com/blog/2008/07/27/why-do-prices-end-in-99/comment-page-1/#comment-2848 Tim J Mon, 28 Jul 2008 21:48:20 +0000 http://www.rescuemarketing.com/blog/?p=850#comment-2848 I guess we all get had by this too often. Thinking logically I would only buy something that was obviously a ploy if its after tax price ended up being a round number (so .99 does not work). I've also read some interesting things about how much to lower your prices when you are trying to sell something. For something selling for a few thousand dollars I think the 10's place holder was the most effective to change. I guess we all get had by this too often. Thinking logically I would only buy something that was obviously a ploy if its after tax price ended up being a round number (so .99 does not work). I’ve also read some interesting things about how much to lower your prices when you are trying to sell something. For something selling for a few thousand dollars I think the 10′s place holder was the most effective to change.

]]>