Olympic ads: Measurable ROI = $0?
As we’ve discussed here before, unmeasurable advertising is useless. But don’t feel like you have to believe me. In today’s guest post, read why Denny Hatch also doesn’t think much of traditional entertaining TV ads.
As we’ve discussed here before, awards and cuteness aren’t the goal of your marketing.
Results is the only real measure of successful marketing.
Sales. New clients. New leads.
Not warm fuzzies.
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Tags:
Advertising,
business,
denny hatch,
Management,
Marketing,
olympics advertising,
return on investment,
roi,
Small Business
Tagged as:
Advertising,
business,
denny hatch,
Management,
Marketing,
olympics advertising,
return on investment,
roi,
Small Business
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{ 1 comment }
I disagree that measurable results are the only ones that matter (for advertising, or anything related to managing an organization). It is good to try and find measures that help you manage. However I believe Deming was right: the most important figures that one needs for management are unknown or unknowable.
Curious Cat Management Improvement Blogs last blog post..Tiger Woods and Lightning Bolt