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As we’ve discussed here before, unmeasurable advertising is useless. But don’t feel like you have to believe me. In today’s guest post, read why Denny Hatch also doesn’t think much of traditional entertaining TV ads.
As we’ve discussed here before, awards and cuteness aren’t the goal of your marketing.
Results is the only real measure of successful marketing.
Sales. New clients. New leads.
Not warm fuzzies.
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{ 1 comment… read it below or add one }
Curious Cat Management Improvement Blog 08.23.08 at 8:29 am
I disagree that measurable results are the only ones that matter (for advertising, or anything related to managing an organization). It is good to try and find measures that help you manage. However I believe Deming was right: the most important figures that one needs for management are unknown or unknowable.
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