Comments on: Olympic ads: Measurable ROI = $0? http://www.rescuemarketing.com/blog/2008/08/23/olympic-ads-measurable-roi/ Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Fri, 05 Mar 2010 12:49:46 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Curious Cat Management Improvement Blog http://www.rescuemarketing.com/blog/2008/08/23/olympic-ads-measurable-roi/comment-page-1/#comment-2936 Curious Cat Management Improvement Blog Sat, 23 Aug 2008 14:29:04 +0000 http://www.rescuemarketing.com/blog/?p=884#comment-2936 I disagree that measurable results are the only ones that matter (for advertising, or anything related to managing an organization). It is good to try and find measures that help you manage. However I believe Deming was right: <a href="http://curiouscat.com/deming/managewhatyoucantmeasure.cfm" rel="nofollow">the most important figures that one needs for management are unknown or unknowable</a>. Curious Cat Management Improvement Blogs last blog post..<a href="http://management.curiouscatblog.net/2008/08/22/tiger-woods-and-lightning-bolt/" rel="nofollow">Tiger Woods and Lightning Bolt</a> I disagree that measurable results are the only ones that matter (for advertising, or anything related to managing an organization). It is good to try and find measures that help you manage. However I believe Deming was right: the most important figures that one needs for management are unknown or unknowable.

Curious Cat Management Improvement Blogs last blog post..Tiger Woods and Lightning Bolt

]]>