In that case, find something that you can consistently use as an avatar that fits your name – such as a roll of $ bills. Choose something you’re willing to live with for a long time. If and when you go public, you can use that on cards, brochures etc along with your pic. It’ll tie the two together.

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Excellent post. I would like to expand on that sentiment and make a case, too, for what you DON’T want people to think you look like based on your social networking pages and other related items.

That means ditching the party pictures and anything that could have a potentially negative impact on your brand. This is always a point of advice handed down from the seasoned professionals to those just starting out and I can’t stress it enough.

Honestly, if your Facebook photo features your typical weekend routine of chugging from a funnel, you need to ask yourself this: Do you really expect people to do business with you, let alone take you seriously?

All it takes is a little upkeep and vigilance to make sure that your online brand is reflecting what you can do for others, not what you do behind closed doors.

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