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In 2007, Americans spent $5 billion on a holiday that most businesses ignore in their marketing plan.
Yep, I said IGNORE. I guess maybe they feel like the holiday is too childish to participate, or that it doesn’t seem right to use the theme of this holiday for a serious business like theirs. 5 billion dollars of adult spending is hardly childish.
Only 1 secular holiday - Valentine’s Day - generates more consumer spending than the holiday that gets ignored.
You might have guessed by now that the mysterious holiday is Halloween. You still have 3 weeks, so what would do you do?
Ask yourself a few questions to get yourself thinking about a promotion or ad campaign:
- Does your business involve reduction of fear?
- Is there anything scary about buying a new house?
- Getting surgery? Having a tooth drilled? Scary.
- Getting a will or other legal paperwork done?
- Scared of spending money on <any service> and not getting your money’s worth?
I think you could do a lot better than these, but they should get your thought process rolling.
You have 5 billion reasons to think about it and take some action.
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DR 10.07.08 at 6:06 am
I never thought of Halloween from a marketing perspective outside of the obvious. I’m in the investing and real estate space, and what could be more scary than that? Thanks for the tip!
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