If you're new here, you may want to subscribe to my RSS feed. If you prefer email notifications when I update the blog, you can subscribe to blog post announcement emails using the form right over there (and down a little) ->
Thanks for visiting!
It sure isn’t in this case. As you can see below, I recently installed a trial for Google SketchUp Pro.
Here’s the final “I’ve successfully installed it” screen.
Notice how it’s asking me if I want to change the default search engine in Internet Explorer?
Totally out of context.
- this application has nothing to do with search
- this application has nothing to do with browsing or Internet Explorer
- this application has nothing to do with the internet.
Yet they felt it was in-context to ask to change the default search engine in Internet Explorer.
The dumbest thing of all: The default search engine in my Internet Explorer is *already* set to Google.
Why is this even worth discussing here? Because I’m afraid that some of you are sending messages as out of context as this one.
Maybe the mistake a more subtle than this, but it still causes confusion and makes your customer wonder what planet you are on.
More extreme examples:
- When someone orders a meatless meal at a local restaurant, do they ask them if they want a meatball on the side?
- When you contact an attorney to get a divorce worked out, do they ask you if you want to buy a pre-nup too?
Make sure that the message you send matches the context of the time of delivery, whether you create software or canoe paddles.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Tags: business, customer retention, Marketing, Small Business
{ 1 comment… read it below or add one }
Nice little point you’ve got there. It falls into one of my rules . . .If a piece of information, word, graphic, etc. doesn’t increase the prospect’s willingness to buy, get rid of it. Thanks for your post!