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We’ve talked about this topic a few times in the past, but today I have an example that you can learn from.
First, take a look at the “Consumer Checklist” at FancyFortuneCookies.com. Don’t be distracted by the aging look of their site. That page is worth major dollars to you if you get the right message from it and use it.
Since they let you customize the message inside the cookie, they have to make them fresh just for you. I know because I’ve ordered fortune cookies from these guys to use as business cards from time to time.
So not only do my fortune cookie business cards stand out from the yawners that everyone else hands out, but they are tasty as well.
How tasty are those imported fortune cookies from your favorite Asian restaurant? They probably buy them after they are mass-produced, sit on a dock in a container for a week or two, then on a cargo ship for a week or two, then on a dock for another week, then on a train or truck for another few days before they were warehoused and then eventually shipped to the restaurant.
Notice that I just taught you an important difference between good fortune cookies and bad or at least unnoticeable ones? And I didn’t do it while screaming BUY! BUY! BUY!
How can you teach your clients to be better educated, choosier buyers? Even Jif does it with their “Choosy moms choose Jif” line.
Why?…
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Tags: business, clients, Marketing, quality, Small Business
{ 1 comment… read it below or add one }
Louis Burns 10.22.08 at 6:25 pm
That’s what Claude Hopkins did in one of his famous campaigns. He educated the buyers of beer about how the bottles were steamed and everything was prepared. It just so happened the process was exactly the same for everyone but consumers didn’t know because no one had ever told them. Hopkins educated them and had crazy success with it.
Louis Burnss last blog post..Presuppose Greatness