Comments on: Teach your clients to be smarter, better educated buyers http://www.rescuemarketing.com/blog/2008/10/21/choosy-moms-choose-jif/ Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Wed, 18 Jan 2012 23:16:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Louis Burns http://www.rescuemarketing.com/blog/2008/10/21/choosy-moms-choose-jif/comment-page-1/#comment-3141 Louis Burns Thu, 23 Oct 2008 00:25:51 +0000 http://www.rescuemarketing.com/blog/?p=1112#comment-3141 That's what Claude Hopkins did in one of his famous campaigns. He educated the buyers of beer about how the bottles were steamed and everything was prepared. It just so happened the process was exactly the same for everyone but consumers didn't know because no one had ever told them. Hopkins educated them and had crazy success with it. <abbr><em>Louis Burnss last blog post..<a href="http://www.louisrburns.com/presuppose-greatness/" rel="nofollow">Presuppose Greatness</a></abbr></em> That’s what Claude Hopkins did in one of his famous campaigns. He educated the buyers of beer about how the bottles were steamed and everything was prepared. It just so happened the process was exactly the same for everyone but consumers didn’t know because no one had ever told them. Hopkins educated them and had crazy success with it.

Louis Burnss last blog post..Presuppose Greatness

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