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My regular email from the Wharton School of Business just arrived. Seems the folks at their recent Marketing Conference agree with what I’ve been suggesting here for some time. Maybe it’s worth trying…
Here’s a summary:
Chasing aspirational 16-year-olds and new money in emerging markets is “out,” while pampering the wealthiest and most loyal customers is “in,” according to luxury retailers at the recent Wharton Marketing Conference. Said one panelist: “The core for a luxury brand is a customer with very considerable wealth.”
Read the rest of the Wharton Marketing Conference story here.
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Tags: business, Marketing, Retail, Sales, Small Business, wharton
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