Comments on: Do you make these 5 direct mail mistakes? http://www.rescuemarketing.com/blog/2008/11/20/direct-mail-mistakes/ Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Wed, 18 Jan 2012 23:16:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: *The* most important thing about your letter | Business is Personal http://www.rescuemarketing.com/blog/2008/11/20/direct-mail-mistakes/comment-page-1/#comment-3412 *The* most important thing about your letter | Business is Personal Thu, 11 Dec 2008 16:10:54 +0000 http://www.rescuemarketing.com/blog/?p=1276#comment-3412 [...] A real stamp was used. In fact, a Christmas stamp (the nutcracker one). It’s a little thing, but it matters. It makes the letter appear more likely to be from a real person. [...] [...] A real stamp was used. In fact, a Christmas stamp (the nutcracker one). It’s a little thing, but it matters. It makes the letter appear more likely to be from a real person. [...]

]]> By: a1-fan-fun » 1000+ Blog Posts You’ll Read and Like - Part 5 http://www.rescuemarketing.com/blog/2008/11/20/direct-mail-mistakes/comment-page-1/#comment-3316 a1-fan-fun » 1000+ Blog Posts You’ll Read and Like - Part 5 Wed, 26 Nov 2008 03:59:34 +0000 http://www.rescuemarketing.com/blog/?p=1276#comment-3316 [...] with their authors. It seems Mark doesn’t either, because he’s taken the time to write Do you make these 5 direct mail mistakes? and other related posts that you’ll find at the end of his [...] [...] with their authors. It seems Mark doesn’t either, because he’s taken the time to write Do you make these 5 direct mail mistakes? and other related posts that you’ll find at the end of his [...]

]]> By: Ignore those 2 posts. Direct mail is dead. RIP. | Business is Personal http://www.rescuemarketing.com/blog/2008/11/20/direct-mail-mistakes/comment-page-1/#comment-3300 Ignore those 2 posts. Direct mail is dead. RIP. | Business is Personal Mon, 24 Nov 2008 11:17:09 +0000 http://www.rescuemarketing.com/blog/?p=1276#comment-3300 [...] all that direct mail talk over the last couple of posts, I can just hear the eyes [...] [...] all that direct mail talk over the last couple of posts, I can just hear the eyes [...]

]]> By: A few exceptions for those 5 direct mail mistakes | Business is Personal http://www.rescuemarketing.com/blog/2008/11/20/direct-mail-mistakes/comment-page-1/#comment-3298 A few exceptions for those 5 direct mail mistakes | Business is Personal Sat, 22 Nov 2008 22:14:14 +0000 http://www.rescuemarketing.com/blog/?p=1276#comment-3298 [...] of us have time to do that, but I do feel obligated to elaborate on the five direct mail mistakes and discuss some additional issues on these [...] [...] of us have time to do that, but I do feel obligated to elaborate on the five direct mail mistakes and discuss some additional issues on these [...]

]]> By: Mark http://www.rescuemarketing.com/blog/2008/11/20/direct-mail-mistakes/comment-page-1/#comment-3293 Mark Thu, 20 Nov 2008 21:38:42 +0000 http://www.rescuemarketing.com/blog/?p=1276#comment-3293 Russ, Shhh, you're giving away tomorrow's post:) Mark Russ,

Shhh, you’re giving away tomorrow’s post:)

Mark

]]> By: Russ http://www.rescuemarketing.com/blog/2008/11/20/direct-mail-mistakes/comment-page-1/#comment-3292 Russ Thu, 20 Nov 2008 14:20:50 +0000 http://www.rescuemarketing.com/blog/?p=1276#comment-3292 You are spot on with everything except one point, the very last. The response rate *is* important (but I won't invalidate your ROI point - that is important too). Response rate measures how well your marketing campaign is working (or not). All responses count, even the "take me off your mailing list" requests (data that shows how to increase the quality of your mailing list!). You are spot on with everything except one point, the very last. The response rate *is* important (but I won’t invalidate your ROI point – that is important too). Response rate measures how well your marketing campaign is working (or not). All responses count, even the “take me off your mailing list” requests (data that shows how to increase the quality of your mailing list!).

]]>