Comments on: Stampedes and shootings: Just another Black Friday http://www.rescuemarketing.com/blog/2008/12/01/black-friday-retail/ Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Wed, 17 Mar 2010 00:51:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Katie Langston http://www.rescuemarketing.com/blog/2008/12/01/black-friday-retail/comment-page-1/#comment-3376 Katie Langston Tue, 02 Dec 2008 03:23:18 +0000 http://www.rescuemarketing.com/blog/?p=1388#comment-3376 Great post. Scarcity is a powerful concept, but what's the point when you're sacrificing your profits for it (not to mention your basic human dignity, as what happened this weekend)? Besides, as you said so aptly, Mark, when your primary competitive advantage is PRICE, your clients will stampede to the next guy just as quickly as they came to you as soon as someone else goes even lower. It's too bad the "big guys" are holding these kinds of practices out as examples, because most of us small businesses don't have the resources to compete on price alone. But if we understand marketing correctly, hopefully we can create a strong demand for our products and services based on VALUE, not hype. <abbr><em>Katie Langstons last blog post..<a href="http://feeds.feedburner.com/~r/Marketingwizardsalliancecom/~3/471972686/" rel="nofollow">Business Building Tips: What to Do When You Fall Down</a></abbr></em> Great post. Scarcity is a powerful concept, but what’s the point when you’re sacrificing your profits for it (not to mention your basic human dignity, as what happened this weekend)? Besides, as you said so aptly, Mark, when your primary competitive advantage is PRICE, your clients will stampede to the next guy just as quickly as they came to you as soon as someone else goes even lower.

It’s too bad the “big guys” are holding these kinds of practices out as examples, because most of us small businesses don’t have the resources to compete on price alone. But if we understand marketing correctly, hopefully we can create a strong demand for our products and services based on VALUE, not hype.

Katie Langstons last blog post..Business Building Tips: What to Do When You Fall Down

]]> By: Barbara Ling, Virtual Coach http://www.rescuemarketing.com/blog/2008/12/01/black-friday-retail/comment-page-1/#comment-3366 Barbara Ling, Virtual Coach Mon, 01 Dec 2008 13:36:05 +0000 http://www.rescuemarketing.com/blog/?p=1388#comment-3366 Building the customer relationship AND maintaining/exceeding customer expectations first and foremost is the most critical thing a business can do to stabilize and grow their customer base. But I think you're right in that companies like Walmart....simply don't have to focus on that aspect. Reality is starkly different for the majority of other businesses, however. Data points, Barbara <abbr><em>Barbara Ling, Virtual Coachs last blog post..<a href="http://www.barbaraling.com/insights/free-updating-location-iphone-great-apps/" rel="nofollow">Free way of Updating your location via your iPhone - Great apps !</a></abbr></em> Building the customer relationship AND maintaining/exceeding customer expectations first and foremost is the most critical thing a business can do to stabilize and grow their customer base. But I think you’re right in that companies like Walmart….simply don’t have to focus on that aspect.

Reality is starkly different for the majority of other businesses, however.

Data points, Barbara

Barbara Ling, Virtual Coachs last blog post..Free way of Updating your location via your iPhone – Great apps !

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