Comments on: *The* most important thing about your letter http://www.rescuemarketing.com/blog/2008/12/11/get-your-letter-opened/ Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Wed, 18 Jan 2012 23:16:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Help! What’s wrong with my mailing? | Business is Personal http://www.rescuemarketing.com/blog/2008/12/11/get-your-letter-opened/comment-page-1/#comment-3426 Help! What’s wrong with my mailing? | Business is Personal Tue, 16 Dec 2008 22:51:19 +0000 http://www.rescuemarketing.com/blog/?p=1410#comment-3426 [...] we talked about the details about the envelope and letter we sent to request Brunch with Santa donations and to sell [...] [...] we talked about the details about the envelope and letter we sent to request Brunch with Santa donations and to sell [...]

]]> By: Selling Santa with postcards | Business is Personal http://www.rescuemarketing.com/blog/2008/12/11/get-your-letter-opened/comment-page-1/#comment-3425 Selling Santa with postcards | Business is Personal Tue, 16 Dec 2008 22:50:26 +0000 http://www.rescuemarketing.com/blog/?p=1410#comment-3425 [...] week we talked about the direct mail letter that was used to secure donations of cash, in-kind items for the auction and to attract people to attend - as well as what could have been improved in the [...] [...] week we talked about the direct mail letter that was used to secure donations of cash, in-kind items for the auction and to attract people to attend – as well as what could have been improved in the [...]

]]> By: Matt | Small Biz Bee http://www.rescuemarketing.com/blog/2008/12/11/get-your-letter-opened/comment-page-1/#comment-3418 Matt | Small Biz Bee Sun, 14 Dec 2008 06:03:02 +0000 http://www.rescuemarketing.com/blog/?p=1410#comment-3418 In my experience running an event management company, and sending thousands of letters, the more you can personalize the envelope the more chance it will get read. Nobody likes mail from big impersonal businesses, and many of those mailings go straight to the round file, but the personal touches such as the ones you mentioned gets their attention and increases the open rate dramatically. Matt <abbr><em>Matt | Small Biz Bees last blog post..<a href="http://feeds.feedburner.com/~r/smallbizbee/vldP/~3/482992742/">Twitter Fest Friday - December 12, 2008</a></abbr></em> In my experience running an event management company, and sending thousands of letters, the more you can personalize the envelope the more chance it will get read. Nobody likes mail from big impersonal businesses, and many of those mailings go straight to the round file, but the personal touches such as the ones you mentioned gets their attention and increases the open rate dramatically.

Matt

Matt | Small Biz Bees last blog post..Twitter Fest Friday – December 12, 2008

]]>