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	<title>Comments on: Offer customer-focused reasons vs. &#8220;It&#8217;s our policy&#8221;</title>
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	<description>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</description>
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		<title>By: Hildy Gottlieb</title>
		<link>http://www.rescuemarketing.com/blog/2009/01/05/its-our-policy/comment-page-1/#comment-3459</link>
		<dc:creator>Hildy Gottlieb</dc:creator>
		<pubDate>Mon, 05 Jan 2009 17:44:32 +0000</pubDate>
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		<description>Mark:
You are always so dead right on!! Had a similar incident at the credit union the other day - couldn&#039;t even fault a &quot;big bank&quot; - it was a local credit union!

I am always reminded of  a great line by Dale Dauten from years ago. He advised that every time you are tempted to say, &quot;Sorry, that&#039;s our policy,&quot; that you add the word &quot;Grandma&quot; to the end of that - that we imagine facing our dear grandmother  and saying the words, &quot;Sorry, that&#039;s our policy, Grandma!&quot;

The gal who used to head our &quot;Office of Customer Joy&quot; (and has since moved 1/2 continent away) told me just last week that she still thinks of the word &quot;Grandma&quot; every time she is told &quot;That&#039;s our policy.&quot;

Thanks for a great approach to what to do instead. If only all businesses could remember, &quot;It&#039;s not about you - it&#039;s about the customer!&quot;
Hildy</description>
		<content:encoded><![CDATA[<p>Mark:<br />
You are always so dead right on!! Had a similar incident at the credit union the other day &#8211; couldn&#8217;t even fault a &#8220;big bank&#8221; &#8211; it was a local credit union!</p>
<p>I am always reminded of  a great line by Dale Dauten from years ago. He advised that every time you are tempted to say, &#8220;Sorry, that&#8217;s our policy,&#8221; that you add the word &#8220;Grandma&#8221; to the end of that &#8211; that we imagine facing our dear grandmother  and saying the words, &#8220;Sorry, that&#8217;s our policy, Grandma!&#8221;</p>
<p>The gal who used to head our &#8220;Office of Customer Joy&#8221; (and has since moved 1/2 continent away) told me just last week that she still thinks of the word &#8220;Grandma&#8221; every time she is told &#8220;That&#8217;s our policy.&#8221;</p>
<p>Thanks for a great approach to what to do instead. If only all businesses could remember, &#8220;It&#8217;s not about you &#8211; it&#8217;s about the customer!&#8221;<br />
Hildy</p>
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