Comments on: Warm chocolate chip cookies and the big difference between you and them http://www.rescuemarketing.com/blog/2009/02/24/how-to-differentiate-my-business/ Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Wed, 18 Jan 2012 23:16:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chicago medical center http://www.rescuemarketing.com/blog/2009/02/24/how-to-differentiate-my-business/comment-page-1/#comment-3678 Chicago medical center Wed, 25 Feb 2009 15:15:27 +0000 http://www.rescuemarketing.com/blog/?p=1810#comment-3678 I would pay for an experience over the product to a point but the experience holds an immense amount of influence over my decision making. Everyone is looking for an experience. I would pay for an experience over the product to a point but the experience holds an immense amount of influence over my decision making. Everyone is looking for an experience.

]]> By: Phil Gerbyshak http://www.rescuemarketing.com/blog/2009/02/24/how-to-differentiate-my-business/comment-page-1/#comment-3676 Phil Gerbyshak Wed, 25 Feb 2009 02:38:50 +0000 http://www.rescuemarketing.com/blog/?p=1810#comment-3676 I definitely prefer the experience. I'll pay for the experience...to a point. If it's truly amazing, I'll splurge on it, but it's hard to make it happen every day. If I had it every day, it wouldn't be amazing. And I think that's the whole point. It's a treat...like warm chocolate chip cookies. Grandma made them once a month...if that. And then it was special. That's about how often I'm willing to invest in a great steak too. And then...because it's not every day, it IS special. Thanks for the cookies. They were really good. <abbr><em>Phil Gerbyshaks last blog post..<a href="http://philgerbyshak.com/2009/02/23/social-media-for-boomer-women-who-dont-live-online/">Social Media for Boomer Women Who Don’t Live Online</a></abbr></em> I definitely prefer the experience. I’ll pay for the experience…to a point. If it’s truly amazing, I’ll splurge on it, but it’s hard to make it happen every day. If I had it every day, it wouldn’t be amazing.

And I think that’s the whole point. It’s a treat…like warm chocolate chip cookies. Grandma made them once a month…if that. And then it was special.

That’s about how often I’m willing to invest in a great steak too.

And then…because it’s not every day, it IS special.

Thanks for the cookies. They were really good.

Phil Gerbyshaks last blog post..Social Media for Boomer Women Who Don’t Live Online

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