Today’s guest post comes from the legendary Tom Peters.
Tom’s comments relate well to a post here at Business is Personal about a famous Donald Trump restroom maintenance story – and probably to a Leona Helmsley story or two.
Details. Details. Details.
Can you find 10 little details today?
Imagine how much better your business will be if these 10 items are better, cleaner, sharper or faster tomorrow, much less next week.
Those 10 little details are marketing – and the best part of that is that most competitors will never see it that way.
Yet Disney does.
Here’s another detail for you: If you aren’t reading Tom’s blog, you should be. I could be more blunt about it, but I shouldn’t have to be.
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Here’s a better link for that Tom Peters post: http://www.tompeters.com/entries.php?note=010344.php (the one above links to a page with nothing but text). (Feel free to delete this comment once you’ve seen it, Mark.)
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thanks Shane, his site is a little odd in that respect:)