http://www.rescuemarketing.com/blog/2009/04/15/customer-retention-profit/ Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Wed, 18 Jan 2012 23:16:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.rescuemarketing.com/blog/2009/04/15/customer-retention-profit/comment-page-1/#comment-3794 Mark Wed, 15 Apr 2009 22:01:51 +0000 http://www.rescuemarketing.com/blog/?p=2079#comment-3794 Dave, thats a great tool. Thanks for mentioning it:) Dave, thats a great tool. Thanks for mentioning it:)

]]> http://www.rescuemarketing.com/blog/2009/04/15/customer-retention-profit/comment-page-1/#comment-3793 Dave Gonynor Wed, 15 Apr 2009 20:37:37 +0000 http://www.rescuemarketing.com/blog/?p=2079#comment-3793 Mark: I am continually amazed how businesses forget that the impression a customer has of their business is made up of hundreds of daily customer contacts or "Moments of Truth" (I still love that book.) We provide email marketing and customer feedback services for restuarants. On our website we provide a <a href="http://www.thatsbiz.com/value/index.html">Customer Lifetime Value Calculator</a> to help owners show employees the value one customer represents over a ten year period. Hopefully the value is seen as a real eye opener. Mark:
I am continually amazed how businesses forget that the impression a customer has of their business is made up of hundreds of daily customer contacts or “Moments of Truth” (I still love that book.) We provide email marketing and customer feedback services for restuarants. On our website we provide a Customer Lifetime Value Calculator to help owners show employees the value one customer represents over a ten year period. Hopefully the value is seen as a real eye opener.

]]> http://www.rescuemarketing.com/blog/2009/04/15/customer-retention-profit/comment-page-1/#comment-3792 Kristina Evey Wed, 15 Apr 2009 15:52:42 +0000 http://www.rescuemarketing.com/blog/?p=2079#comment-3792 You did a fantastic job of really breaking the numbers down and making them relevant to all fields of business. To add to your analysis, 68% of the time, the customers are leaving because we did not make them feel as though we truly valued their business or the relationship they are buying from us. Businesses tend to forget that customers are not really buying the product or service we offer, but they are buying the relationship with us as opposed to our competitors. Business minded people like you realize that it takes all of dots to be connected - numbers do need to connect to real people - in order to be a successful and sustainable business. You did a fantastic job of really breaking the numbers down and making them relevant to all fields of business. To add to your analysis, 68% of the time, the customers are leaving because we did not make them feel as though we truly valued their business or the relationship they are buying from us. Businesses tend to forget that customers are not really buying the product or service we offer, but they are buying the relationship with us as opposed to our competitors. Business minded people like you realize that it takes all of dots to be connected – numbers do need to connect to real people – in order to be a successful and sustainable business.

]]> http://www.rescuemarketing.com/blog/2009/04/15/customer-retention-profit/comment-page-1/#comment-3791 chicago business school Wed, 15 Apr 2009 15:20:22 +0000 http://www.rescuemarketing.com/blog/?p=2079#comment-3791 On the flip side you could be the company not losing anyone (relatively) and gaining the 19% of customers from other companies for being extraordinary. I guess it's about how you can differentiate and make your company appear better. On the flip side you could be the company not losing anyone (relatively) and gaining the 19% of customers from other companies for being extraordinary. I guess it’s about how you can differentiate and make your company appear better.

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