Comments on: How are you getting them back into the fold?

By: Mark

Mark — Tue, 10 Nov 2009 19:56:00 +0000

Frank, getting folks thinking about what you can do on your end is what this is all about:) Thanks for visiting – and for commenting.

By: Frank

Frank — Tue, 10 Nov 2009 19:18:49 +0000

The letter was quite impressive. Strong open followed by a strong message. I wonder how many former customers will actually re-subscribe to the service in January when the promotion ends. In any case, this has me thinking about what we can do on our end to encourage clients to keep using our services.

By: montanabusiness (Montana Business)

montanabusiness (Montana Business) — Thu, 22 Oct 2009 23:35:04 +0000

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Must Read at Business is Personal @MarkRiffey on Customer Retention [link to post] #mtbiz #mttalent -Great post, Mark

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By: MarkRiffey (Mark Riffey)

MarkRiffey (Mark Riffey) — Thu, 22 Oct 2009 23:27:05 +0000

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@montanabusiness: Must Read at Business is Personal @MarkRiffey on Customer Retention [link to post] (Thanks Jeff)

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By: Tweets that mention How are you getting them back into the fold? | Business is Personal -- Topsy.com

Thu, 22 Oct 2009 23:08:55 +0000

[...] This post was mentioned on Twitter by Mark Riffey, Montana Business. Montana Business said: Must Read at Business is Personal @MarkRiffey on Customer Retention http://bit.ly/2R8Utc #mtbiz #mttalent -Great post, Mark [...]

By: Elmhurst Sign Companies

Elmhurst Sign Companies — Thu, 22 Oct 2009 19:50:47 +0000

Wow, that really was a smart letter for him to have sent out. Not only does it achieve the things you mentioned but it also enhances the opinion recipients of this letter have of him and of the services his site provides. So anyone who recognizes the smartness of this strategy, or anyone who appreciates the free gift, now holds him in higher regard and will feel better about possibly renewing their subscription. I recently experienced another smart marketing strategy, where the company started offering a new service and offered existing customers a reduced price on the new service. I didn’t sign up and later received another email along the lines of “We can’t believe you didn’t take us up on this great offer, but we’re really serious about you trying this so here’s an even lower price.” When I still didn’t sign up, I got another email later offering me an even lower price. I didn’t think they’d go any lower so I signed up for it then. This way, the company is able to target customers who place different value on the service being offered, and each customer ends up paying what he’s willing to pay based on how much he values the service. -Mike

By: TrueSmallBiz (True Small Business)

TrueSmallBiz (True Small Business) — Thu, 22 Oct 2009 14:10:05 +0000

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How are you getting them back into the fold? [link to post]

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