Archive for 'Creativity'
Papa John’s isn’t a Crybaby
If you’re new here, you may want to subscribe to my RSS feed. If you prefer email notifications when I update the blog, you can subscribe to blog post announcement emails using the form right over there -> Thanks for visiting!They could have sulked.
They could have sued.
They could have said “No comment.”
They could have […]
Popularity: 31%
Posted: May 8th, 2008 under Competition, Corporate America, Creativity, Customer service, Management, Small Business.
Comments: 1
Plant Photo Seeds in the minds of your clients
Popularity: 23%
Posted: May 2nd, 2008 under Advertising, Creativity, Marketing, Small Business.
Comments: 1
Business owners: Do the math when putting on a promotional event
I ran across a couple of whining news stories recently that talked about paying celebrities like Paris Hilton or Donald Trump $10000 to $20000 to appear at a party or other event for 2 hours. In Trump’s case, it’s more like $250k per appearance, but it doesn’t really matter.
The news reporters don’t get the big […]
Popularity: 34%
Posted: May 1st, 2008 under Advertising, Competition, Creativity, Marketing, Media, Positioning, Public Relations, Small Business.
Comments: none
TED: Music, technology, expression, engineering & Cerebral Palsy
Today’s guest post is a video from TED2008 and shows - among other things - why university students pursue what might typically appear to be “useless” work in their graduate studies.
photo credit: kk+
The video starts to hit home at 12 minutes, so don’t get impatient and click away. If nothing else, fast forward to […]
Popularity: 26%
Posted: April 27th, 2008 under Creativity, Leadership, Technology, cerebral palsy.
Comments: none
Giving away free stuff
Does it work for you? Giving away free stuff, that is.
Today’s guest post from Church of the Customer is just plain good stuff. Short, sweet and right on point.
Popularity: 25%
Posted: April 26th, 2008 under Competition, Creativity, Marketing, Strategy.
Comments: none
Marketing winners and losers: Pope Benedict XIV’s visit to the U.S.
Several of my friends, a bunch of my Scouts, and some of my readers are Catholic, so this has been an exciting week for many of them due to the Papal visit to America.
One of those friends does a great job of providing insight to lesser-known things Catholic, including stuff about Pope Benedict XVI’s visit […]
Popularity: 38%
Posted: April 21st, 2008 under Advertising, Creativity, Internet marketing, Marketing.
Comments: none
Saving lives with Twitter
Popularity: 29%
Posted: April 12th, 2008 under Creativity, Social Media, Web 2.0.
Comments: none
One way to tell if your ads need a makeover
Pull out one of your favorite ads for your business.
Cut out a piece of white paper that fits the space where your company name is in the ads.
Show the ad to ANYONE. Ask them what company the ad is for.
Bonus test, in case you don’t believe the first one: Write your competitor’s name on the […]
Popularity: 18%
Posted: February 18th, 2008 under Advertising, Creativity, Marketing, Positioning.
Comments: none
Do your customers’ eyes light up when you deliver your products and services?
Why not? If you know more than the customer about your product, isn’t your obligation to expose them to the newest, coolest, greatest stuff in your line of work?
Photographer Ron Rovtar thinks so, and I certainly agree. His guest post is over at photography business blog Blackstar Rising.
Ron talks about not only giving your customers […]
Popularity: 19%
Posted: February 10th, 2008 under Competition, Creativity, Motivation, Word of mouth marketing.
Comments: none
Using Libby’s good news to promote your wood stove business
Last week, the EPA announced that air quality in Libby, Montana had significantly increased. Libby is the home of Montana’s asbestos Superfund site thanks to the W.R. Grace company’s vermiculite mine located there.
The AP article included comments from University of Montana professors who have studied pollution levels in Libby, from industry spokespeople, and from […]
Popularity: 25%
Posted: February 5th, 2008 under Creativity, Marketing, Media, Public Relations, Word of mouth marketing.
Comments: none