Archive for 'Marketing'
Evidence of the value of paying for a Trump
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photo credit: Boss Tweed
Earlier this week, we talked about small business events and […]
Popularity: 8%
Posted: May 11th, 2008 under Marketing, Small Business, Trump.
Comments: none
Is your business in the gap between passionate and mainstream?
Today’s guest post is from Seth Godin. Earlier this week Seth was talking about the choice businesses must make when deciding what market they are going to serve: a passionate group or a mainstream one.
photo credit: sherseydc
Are you the local cafe that serves coffee, or are you the best place to get the best, […]
Popularity: 9%
Posted: May 10th, 2008 under Competition, Marketing, Positioning, Small Business, Strategy.
Comments: none
Can video stores compete with a robot?
Yesterday, I received an email from someone whose clients are video stores. Because they subscribe to my print newsletter, I asked them to put me on their email list.
Part of today’s email to their video store clients included this comment:
I had a customer ask us how to compete with RedBox (emphasis mine). I’ve been doing […]
Popularity: 12%
Posted: May 9th, 2008 under Competition, Corporate America, Marketing, Small Business.
Comments: none
Attention to the little things pays small business dividends
A reader sent me a copy of an email that he received early last month from Mercedes (click the image to read it - it’s too wide for this text area)
Attention to detail. Even the little things that might make your client late for an appointment, important meeting or family event - are clearly important […]
Popularity: 15%
Posted: May 8th, 2008 under Competition, Customer service, Email marketing, Marketing, Mercedes, Positioning, Small Business, Technology.
Comments: none
How to serve mail order coffee while wearing your e-commerce marketing hat
I ordered some coffee beans online the other day and received the box on Saturday. Or maybe Friday - dunno since I didn’t check the mail on Friday.
The box arrived in good condition and the beans were packed in their airtight bag with a nice spring-y colored tissue paper. So much nicer than those […]
Popularity: 29%
Posted: May 5th, 2008 under Competition, ECommerce, Internet marketing, Marketing, Positioning, Small Business, Starbucks.
Comments: 1
Sticking a fork in restaurant websites
Though I haven’t mentioned it here in a while, my series of columns in the Flathead Beacon about local websites has continued over the last couple weeks. It’s on topic here as well, so let’s elaborate on it a bit further than I have space for in the Beacon.
Next week’s column takes a look at […]
Popularity: 29%
Posted: May 2nd, 2008 under Community, Competition, Marketing, Positioning, Restaurants, SMS, Small Business, google, websites.
Comments: none
Plant Photo Seeds in the minds of your clients
Popularity: 22%
Posted: May 2nd, 2008 under Advertising, Creativity, Marketing, Small Business.
Comments: 1
Business owners: Do the math when putting on a promotional event
I ran across a couple of whining news stories recently that talked about paying celebrities like Paris Hilton or Donald Trump $10000 to $20000 to appear at a party or other event for 2 hours. In Trump’s case, it’s more like $250k per appearance, but it doesn’t really matter.
The news reporters don’t get the big […]
Popularity: 30%
Posted: May 1st, 2008 under Advertising, Competition, Creativity, Marketing, Media, Positioning, Public Relations, Small Business.
Comments: none
5 ways to entice customers to spend their tax rebate check at your small business
The news is full of stories talking about the things businesses are doing to try and get their paws on your U.S. Federal tax rebate check.
Wal-Mart is cashing the Federal tax rebate checks for free, making it easy to spend the money in their store.
Popularity: 33%
Posted: April 30th, 2008 under Competition, Corporate America, Marketing, Public Relations, Retail, Small Business, Wal-Mart.
Comments: none
Does your small business send personal emails?
Back in January, Denny Hatch was discussing some emails he received: some personalized, some not.
Popularity: 31%
Posted: April 29th, 2008 under Automation, Corporate America, Customer service, Direct Mail, ECommerce, Email marketing, Marketing, Small Business, Software, Technology.
Comments: 3
