Archive for 'Positioning'
Is your business in the gap between passionate and mainstream?
If you’re new here, you may want to subscribe to my RSS feed. If you prefer email notifications when I update the blog, you can subscribe to blog post announcement emails using the form right over there -> Thanks for visiting!Today’s guest post is from Seth Godin. Earlier this week Seth was talking about […]
Popularity: 7%
Posted: May 10th, 2008 under Competition, Marketing, Positioning, Small Business, Strategy.
Comments: none
Attention to the little things pays small business dividends
A reader sent me a copy of an email that he received early last month from Mercedes (click the image to read it - it’s too wide for this text area)
Attention to detail. Even the little things that might make your client late for an appointment, important meeting or family event - are clearly important […]
Popularity: 13%
Posted: May 8th, 2008 under Competition, Customer service, Email marketing, Marketing, Mercedes, Positioning, Small Business, Technology.
Comments: none
How to serve mail order coffee while wearing your e-commerce marketing hat
I ordered some coffee beans online the other day and received the box on Saturday. Or maybe Friday - dunno since I didn’t check the mail on Friday.
The box arrived in good condition and the beans were packed in their airtight bag with a nice spring-y colored tissue paper. So much nicer than those […]
Popularity: 27%
Posted: May 5th, 2008 under Competition, ECommerce, Internet marketing, Marketing, Positioning, Small Business, Starbucks.
Comments: 1
Sticking a fork in restaurant websites
Though I haven’t mentioned it here in a while, my series of columns in the Flathead Beacon about local websites has continued over the last couple weeks. It’s on topic here as well, so let’s elaborate on it a bit further than I have space for in the Beacon.
Next week’s column takes a look at […]
Popularity: 29%
Posted: May 2nd, 2008 under Community, Competition, Marketing, Positioning, Restaurants, SMS, Small Business, google, websites.
Comments: none
Business owners: Do the math when putting on a promotional event
I ran across a couple of whining news stories recently that talked about paying celebrities like Paris Hilton or Donald Trump $10000 to $20000 to appear at a party or other event for 2 hours. In Trump’s case, it’s more like $250k per appearance, but it doesn’t really matter.
The news reporters don’t get the big […]
Popularity: 29%
Posted: May 1st, 2008 under Advertising, Competition, Creativity, Marketing, Media, Positioning, Public Relations, Small Business.
Comments: none
Higher prices bring pleasure to buyers, Cal Tech study shows
Researchers at the California Institute of Technology announced results of a wine pricing study earlier this year. The study was done to analyze the behavior of pleasure centers in the brain.
photo credit: helmet13
When taste testers tasted a wine that was priced at $45, they reported that it tasted better than the same wine when […]
Popularity: 19%
Posted: April 28th, 2008 under Marketing, Positioning, Pricing, Retail, Small Business.
Comments: none
Why don’t real estate agents take their websites seriously?
I’m working on an article for the Flathead Beacon (the local paper where my business column runs) about small business websites.
The article is actually the first a series that I’m doing, looking at niches one at a time. The first niche I’m covering is real estate agent / real estate broker websites in the local […]
Popularity: 58%
Posted: April 16th, 2008 under Blogging, Competition, Internet marketing, Marketing, Media, Montana, Positioning, Real Estate, Social Media, Technology, Web 2.0.
Comments: 3
Best Seat in the House shows why you should be blogging
It may not be clear from the things I talk about here, but I enjoy photography. I shoot some scenic stuff, like the photo at the top of this page and I shoot a lot of sports and community stuff.
When it comes to sports, I’ll shoot baseball, soccer, tennis, basketball, swimming, football, etc - and […]
Popularity: 40%
Posted: April 13th, 2008 under Blogging, Media, Photography, Positioning, Small Business, Social Media, Word of mouth marketing.
Comments: none
Small business owners, like consultants, should be everywhere
A friend asked me the other day why I do a small business marketing radio talk show and if it had been profitable for me.
My answer? Because I need to be everywhere, and yes.
The question reminded me of a long-told story in marketing circles about the chiropractor (or whoever it was).
A famous lady chiropractor from […]
Popularity: 67%
Posted: March 28th, 2008 under Blogging, Competition, Entrepreneurs, Internet marketing, Mark Riffey, Marketing, Media, Positioning, Public Relations, Strategy.
Comments: none
When a competitor gives you an opening, hammer them like Hillary
Over the weekend, a fellow software developer who makes software for auto repair shops pointed out this quote from his competitor:
<vendor> would like to mention a couple of things about the desktop operating systems. Microsoft is having a lot of issues with the Vista operating system. When putting together a new computer, <vendor> recommends that […]
Popularity: 33%
Posted: March 18th, 2008 under Competition, Management, Marketing, Positioning, Small Business, Software, Strategy.
Comments: none
