From the category archives:

Strategy

Help! What’s wrong with my mailing?

by Mark on December 12, 2008

*The* most important thing about your letter

by Mark on December 11, 2008

What’s easier? Selling Santa or a SUV?

by Mark on December 9, 2008

We sell a commodity. There’s no way to differentiate it.

by Mark on December 4, 2008

Stampedes and shootings: Just another Black Friday

by Mark on December 1, 2008

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