I know, I know, I’ve harping on this lately and I’ll maybe stop soon, but let me give you just a taste of the grass roots power (leverage, involvement, whatever you want to call it) that Web 2.0 social media technologies can give your clients. (Or can give them if you take advantage of it).
Yesterday afternoon, Robert Scoble headed up to Yosemite with Ansel Adams‘ son Michael, as well as photographer Thomas Hawk and his wife.
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That conversation would’ve been good to listen to…whenever. Hearing Michael talk about his dad’s photo trips was great, if you’re a photographer who has stood where Ansel did in Yosemite.
Sidebar: In 1985, I spent a cold night in my car at the Tunnel View overlook in Yosemite National Park. Dinner was hot dogs cooked in aluminum foil placed on the engine because there was nothing else available in Yosemite that late. All that, just to catch a sunrise over Half Dome on my first visit to Yosemite. Yeah, I was a little late getting back to work at the EDS office in Sacramento that morning.
However Scoble is shooting video of their conversations with Ansel Adams’ son using a cell phone, which is streaming live back to qik.com so anyone can watch and listen live.
And there’s more (no Ginsu knives though): Via the qik.com site’s chat window, Robert and Thomas are taking live questions that appear on his phone. So I ask Robert a question using the chat window, which and Thomas go off on for several minutes, again - live.
And it goes on from there.
- How do you empower your clients and involve them in your business like no one else can (or at least, will)?
- Do you stream live video as you roast beans at your coffee shop? Likewise, your morning rush of happily caffeinated clientèle?
- Do you stream video from your workout sessions if you’re a personal trainer?
Think about it.
Done? Already blown it off?
Try this on: Friend of mine from Twitter had his first baby late Wednesday (or at least, his wife did). In the old days, I might see photos or something today or next week, whatever.
Fast forward to the social media world - Sadie Loren is on a live streaming video feed from the hospital at 28 hours old, with grandparents, friends and other relatives on a live chat.
Catch on or catch up.
More on social media:
Gaming Social Media
PR 2.0: Putting the Public Back in Public Relations
Early adopters getting sick of social media?
Prove it or lose it: how social proof can kill or fill your blog
The Effectiveness of Social Media Advertising
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