How Can I Help
My goal is to help small business owners get (and keep) more customers, become more productive and thus, become (more) profitable.
If you’re on a tight budget, I strongly suggest you start with the Rescue Interview. Every other product or service I offer starts with the Rescue Interview, which ought to tell you something about how important it is.
Terms: All products and services are paid in advance and they are 100% guaranteed. I use Paypal to protect us both from credit card fraud, make it easy for you to pay, and easy for me to refund your money in the rare event that is necessary. Travel expenses are not refundable, of course.
Don’t see what you’re looking for? Contact me or check out the Coming Soon page.
Products
The Rescue Interview
Sometimes, if not always, painful to fill out, but always a source of inspiration and insight. It pulls the “Why you I this?” and “What’s really going on with my business?” out of you and rewards that pain with analysis and advice on how to get things straightened out.
The Interview requires filling out my 40+ point interview. Once you return it to me, I’ll review and respond to point-by-point to everything you said. It’s far from just another fill-in-the-blanks at the doctor’s office. It’s more like a workout, guilt trip and todo list all wrapped together.
Just filling it out is enough to get some business owners pointed in the right direction, but I’ll respond regardless. I think you’ll find it worth ten times the price.
Investment: $299
Small Business Internet Roadmap
If you’ve ever been the least bit interested in the promise of “millions and millions” of buyers on the Internet, but unsure where and how to start promoting your products on the Internet – this roadmap is for you.
Even if you already have an online store, do you know what to do about blogging, much less Facebook, Twitter, LinkedIn, YouTube and other high-traffic online social media sites?
Bottom line, small business owners like yourself want to bring more and better qualified visitors to your website and then turn them into buyers, while spending as little time as possible (if any) on tire kickers who will simply waste your time.
The Small Business Internet Roadmap is designed to show you how to build your presence on the Internet on your own, step by step, using Twitter, Facebook, LinkedIn, YouTube and other sites important to your market.
The Roadmap will show you how to do these things on your own, step by step. You don’t have to be a technical person to use it, but it is essential that you are reasonably comfortable navigating the Internet using a web browser such as Internet Explorer, Firefox, Safari, Google Chrome, etc.
If you don’t have the time to do the work described in the Small Business Internet Roadmap (it isn’t a set-it-and-forget-it effort), or you have more important things to do (you should), I suggest subscribing to my Small Business Internet Jumpstart (see below).
Includes The Rescue Interview.
Investment: $699
Services
Small Business Internet Jumpstart
The Small Business Internet Jumpstart is a Done-For-You program designed to build your presence on the Internet using blogs, email, Twitter, Facebook, LinkedIn, YouTube and other sites important to your market.
If you don’t have the time to do the work described in the Small Business Internet Roadmap, or you have more important things to do (you should), this is the perfect program to get the work done for you, done right and done on schedule like it has to be.
Once I get you going, you can take over from there after 90 days or you can continue to have the work done for you.
Includes The Rescue Interview
Investment: $799 for the initial startup, plus $299 per month thereafter with a 3 month minimum. You can cancel anytime after the initial setup and 3 month ramp up. After startup and 3 months of continued effort, you might find that it is an ideal time to take on the job if you want a jumpstart rather than a Done-For-You service.
Paper Trail Live
Paper Trail is designed to root out inefficiencies and “We’ve always done it that ways” when it makes sense, while quietly finding hidden profit in your business.
I follow every business process and workflow that I can find and provide written analysis of each one. I study the interactions between business processes, departments and people. I might suggest elimination of a process, enhancement of it, automation, or no changes at all. You get a written action plan to make the changes I would make if I bought your business.
How long does it take on-site? For small businesses, 1 day is usually sufficient. For larger businesses, I will estimate the number of days for you after receiving your completed new client interview form with the first day’s payment.
Investment: $4999 per day that I am on-site, plus travel expenses
Paper Trail
This service is designed like Paper Trail Live, but is intended for businesses that I cannot physically visit. Like Paper Trail Live, it is designed to root out inefficiencies and “We’ve always done it that ways” when it makes sense, while quietly finding hidden profit in your business. While Paper Trail is effective, nothing is as useful as being there like I am for Paper Trail Live. Includes The Rescue Interview.
Investment: $899
Business Coaching
Sometimes the devil on your shoulder, sometimes the angel, but always on the side of increasing your bottom line. We’ll identify the walls you’ve run into, then we’ll work on strategies to scale each of them. We’ll dissect your business and put it back together. We’ll talk about your staff, your competition, your products and services, training, management, sales, website, you name it.
Every session, we’ll set an agenda for next time and you should expect me to hold you accountable for our discussion. That alone is worth the price. The 100% guarantee period on each session ends when the next session starts. That gives you the entire session AND the period until the next one starts to claim a refund.
Business coaching requires a six-month commitment. It’s simply too much of an investment for both of us to do anything less. Your sessions cannot start until I have received your completed Rescue Interview (required), whose price is not included in the coaching fee.
Investment options:
- One 60 minute session per month: $299, charged in advance of the session each month.
- Two 60 minute sessions per month: $499, charged in advance of the first session each month.
Pick My Brain
Sometimes you just want expert help “on retainer” that you can call when you need a few minutes of advice – and do so right now. I call that “Pick My Brain” or PMB. It offers unprecedented telephone access to me.
When you “Pick My Brain”, you can call for 5 minutes, 45 minutes or whatever, as you need it. I keep track of the time for you and provide you with an audit trail of our conversations. Minutes do not roll over from month to month because I want you to use and benefit from what you’ve invested in. Obviously, PMB requires that I have your credit card number on file.
Note: There are only 3 slots available in this program because of the time and interruption load it places on me.
Investment: $299 per hour, automatically charged in advance each month, minimum 3 month commitment required.
The Rescue Web Review
How to get started: The review starts soon after I receive your completed Rescue Interview. I’ll email a link to The Rescue Interview (included in the Rescue Web Review) upon receipt of payment. The thought process you’ll go through in filling out the Rescue Interview is worth far more than the investment in the web review.
What you’ll receive: A video review of your website taken from the perspective of the market you’re in, the customers you serve and your responses to the Rescue Interview. The Web Review includes detailed written notes to help you address each shortcoming found, angles to leverage, marketing thoughts and more. Among other things, the review covers navigation, speed, SEO, marketing, content, strategy, media, and your site’s synergy with your stated intent in the Rescue Interview. When you receive it, you’ll have a roadmap to getting your website where you want it to be.
Investment: $599.00
The Rescue Strategic/Marketing Roadmap
If worrying about your business wakes you in the middle of the night or distracts you all day long – I don’t need to tell you there’s a problem.
Before you give up on your dream, ask yourself one question – and be honest: Are you really sure this business won’t work? Sometimes the world isn’t ready for our great idea or unexpected events conspire to foil our plans.
However, if you believe in your business, why aren’t sales better? Isn’t your marketing working? What’s keeping the business from moving to the next level?
After learning about your business and the problems causing you lost sleep, I’ll create a strategic/marketing roadmap that gives you a step by step plan to turn things around and get you back in business and sleeping well.
Investment: $4500.00 plus 3% of increased gross monthly sales (vs. same month, prior year).
The Rest of the Story
Technology and business/marketing/strategic services beyond the level of the services already discussed tend to be very specific to your business needs. We’ll discuss those when the time comes.
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