Are You Sending Invisible Signals?

April 12, 2012

Sometimes a business does things that just don’t make sense, particularly when you consider the business they’re in. Consider every hospital foundation director’s worst nightmare: Sending a donation request addressed to someone who recently died. What could be worse? Sending a donation request addressed to someone who died…. in their hospital. I haven’t personally seen this, but [...]

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Juggling Tony

April 11, 2012

photo credit: schani In a recent Harvard Business Review, Tony Schwartz once again admonishes us about multitasking and offers some tips offering multitasking relief in the context of meetings, response expectations and taking breaks. Why is multitasking “suddenly” the hip thing to rail against? I suspect it’s a reflection of a number of things – including [...]

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Rid-X figured out subscriptions. When will you?

April 2, 2012

Finally. A mainstream, old school consumer product company figured out how to make it easy for customers to use their product at the recommended interval and do so with as little labor/friction as possible. Rather than rolling their own, they used Amazon’s infrastructure to deal with payments, shipping and subscription management. From Amazon.com: “Amazon Subscribe [...]

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5 things your customers need to ask before buying what you sell

March 28, 2012

photo credit: KayOne73 While the questions are different for the bakery, appliance store, law firm and butcher shop – much less a software company or SEO firm, the need is the same. These 5 questions can make your business different in the eyes of your customers – and they’re what you’d call attention to if [...]

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Do you love your local business environment? They do.

March 26, 2012

This video is a stunning demonstration of creativity with the iPad, but also a strong testimonial for the city of Stockholm’s business environment. The business environment where you live might be like potting soil. Or not. Regardless, it’s your garden. You decide what to plant and where. If the local business environment isn’t as enriching [...]

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