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	<title>Business is Personal &#187; AP</title>
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		<title>Is your business stuck in the Dark Ages?</title>
		<link>http://www.rescuemarketing.com/blog/2008/06/18/is-your-business-stuck-in-the-dark-ages-like-the-ap/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/06/18/is-your-business-stuck-in-the-dark-ages-like-the-ap/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 10:12:38 +0000</pubDate>
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				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Corporate America]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[ECommerce]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Wal-Mart]]></category>
		<category><![CDATA[AP]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[fair use]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=816</guid>
		<description><![CDATA[There&#8217;s just nothing better than making some grumpy old business obsolete. This week&#8217;s grumpy old business is the Associated Press (AP). Why? Because they have decided to start charging $2.50 per word when you excerpt their story (even though such excerpts are permitted under Fair Use as long as the excerpt is of reasonable length). [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">T</span>here&#8217;s just nothing better than making some grumpy old business obsolete.</p>
<p>This week&#8217;s grumpy old business is the Associated Press (AP).</p>
<p>Why? Because they have decided to start charging $2.50 per word when you excerpt their story (even though such excerpts are permitted under Fair Use as long as the excerpt is of reasonable length).</p>
<p>Now, to be sure, if you use the entire story, you should pay for it. You&#8217;re being lazy, or you simply like their piece enough that you should license it.</p>
<p>On the other hand, we&#8217;re talking about brief excerpts of stories where the original is not only cited, but the reader is invited to go see it in its original location.</p>
<p>Yes, that&#8217;s right. They want to <a href="http://www.techdirt.com/articles/20080616/0635571413.shtml" target="_blank">charge bloggers for sending viewers to their websites</a>. Anyone with half a brain who is excerpting an article and commenting on it is going to link to the story as a form of proof, not to mention as a courtesy to the reader.</p>
<p>Big, old, crusty media simply doesn&#8217;t get it. They are so scared that we don&#8217;t need them anymore, when the truth is that the things they do make many people not WANT them anymore.</p>
<p>I can&#8217;t remember the last time I watched the national news at 5pm or 6pm or whatever.</p>
<h3>Is your business stuck in that old world?</h3>
<p>Has your business model changed in the last 5 years?</p>
<p>Has your business model been put out to pasture in the last 5 years?</p>
<p>Some examples to get your attention:</p>
<ul>
<li>5 years ago, <a href="http://itunes.com" target="_blank">iTunes</a> was a joke in a RIAA board room, much less at Best Buy, Amazon and Wal-Mart. Today, it sells more retail music (In any format, on any medium) than any store of any kind.</li>
<li> 5 years ago, <a href="http://www.skype.com" target="_blank">Skype</a> was a joke in an AT&amp;T board room. Today, it&#8217;s not unusual to see 11 to 12 million people using it simultaneously. It was valuable enough that eBay bought it for $2.6 Billion. Let me remind you that people who have a $3 billion in spare cash are not the types to just waste it on fast women, fast horses and fast cars.</li>
<li>5 years ago, <a href="http://www.lifehacker.com" target="_blank">Lifehacker.com</a> didn&#8217;t exist. In fact, it wouldn&#8217;t exist for 2 more years. Now, it&#8217;s in the top 10 most viewed sites on the Internet. In only 3 years.</li>
<li>5 years ago, <a href="http://amazon.com" target="_blank">Amazon.com</a> was about to report their second-ever profitable quarter, about $9MM, after 9 years in business. Last quarter (1Q2008), they made $143MM in profit.</li>
<li>5 years ago, Wimbledon was something you watched pre-recorded and delayed. Usually you see pieces of all but one or two matches, and someone else chose those matches. Today, you can <a href="http://www.techcrunch.com/2008/06/17/wimbledon-matches-get-streamed-online-weve-got-50-free-passes/" target="_blank">watch EVERY match on streaming video for $25</a>.</li>
</ul>
<p>So, with those things under your belt&#8230;</p>
<ul>
<li>5 years ago, did you get new clients the same way you do now?</li>
<li>5 years ago, did you communicate with clients the same way you do now?</li>
<li>5 years ago, what else was the same in your business as it is now?</li>
</ul>
<p>You decide, item by item, if that&#8217;s a good thing. And then do something about it. Some things probably don&#8217;t need to change. But everything is worth a look.</p>
<p>If five business-savvy 27 year olds bought your business, what would they rip out and replace? Besides the coffee machine, that is.</p>
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