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	<title>Business is Personal &#187; cactus cuties</title>
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		<title>We sell a commodity. There&#8217;s no way to differentiate it.</title>
		<link>http://www.rescuemarketing.com/blog/2008/12/04/differentiate/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/12/04/differentiate/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 10:42:05 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Competition]]></category>
		<category><![CDATA[Improvement]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Slight Edge]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cactus cuties]]></category>
		<category><![CDATA[commodity]]></category>

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		<description><![CDATA[Don&#8217;t even think about trying that line on The Cactus Cuties. If you live outside of the US, this song&#8217;s rendition might not seem like a big deal &#8211; particularly if you&#8217;ve only heard it at big sports events or on TV. If you live in the US, you&#8217;ve heard the song thousands of times [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">D</span>on&#8217;t even think about trying that line on <a href="http://www.thecactuscuties.com" target="_blank">The Cactus Cuties</a>.</p>
<p>If you live outside of the US, this song&#8217;s rendition might not seem like a big deal &#8211; particularly if you&#8217;ve only heard it at big sports events or on TV.</p>
<p>If you live in the US, you&#8217;ve heard the song thousands of times &#8211; some amazing, some not so amazing, and some where you just hoped time would go a little faster for the poor singer.</p>
<p>It&#8217;s a commodity.</p>
<p>Everyone in the U.S. has attempted it at one time or another, even if they were in a crowd at a ballgame where no one else could hear it. Almost everyone in the U.S. knows the words.</p>
<p>Who could possibly differentiate it? Five little girls, that&#8217;s who.</p>
<p>You&#8217;ve likely never heard it like this:</p>
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<p>Tell me again about that &#8220;commodity&#8221; you sell that can&#8217;t be differentiated&#8230;</p>
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