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	<title>Business is Personal &#187; change</title>
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	<link>http://www.rescuemarketing.com/blog</link>
	<description>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</description>
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	<managingEditor>mriffey@rescuemarketing.com (Mark Riffey)</managingEditor>
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	<itunes:summary>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</itunes:summary>
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	<itunes:author>Mark Riffey</itunes:author>
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		<itunes:name>Mark Riffey</itunes:name>
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		<title>On Change and Becoming a Leader</title>
		<link>http://www.rescuemarketing.com/blog/2011/06/05/on-change-and-becoming-a-leader/</link>
		<comments>http://www.rescuemarketing.com/blog/2011/06/05/on-change-and-becoming-a-leader/#comments</comments>
		<pubDate>Sun, 05 Jun 2011 15:43:19 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[Business culture]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Economic Development]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Improvement]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[educational leadership]]></category>
		<category><![CDATA[evolution]]></category>
		<category><![CDATA[making change]]></category>
		<category><![CDATA[revolution]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=5387</guid>
		<description><![CDATA[photo credit: ansik Not often do I post two guest posts in the same day, but this one can&#8217;t wait. The education-related portion of Steps Toward Becoming a Technology Leader: Advice to School Administrators is what originally caught my eye, but the root of the discussion has applications in every business, if not every life. [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="photo_right"><a title="calculator" href="http://www.flickr.com/photos/92132559@N00/304526237/" target="_blank"><img class="colorbox-5387"  style="border: 0pt none;" src="http://farm1.static.flickr.com/109/304526237_6d1acf58bb.jpg" border="0" alt="calculator" width="350" height="233" /></a><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img class="colorbox-5387"  src="http://www.rescuemarketing.com/blog/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="ansik" href="http://www.flickr.com/photos/92132559@N00/304526237/" target="_blank">ansik</a></small></div>
<p><span class="drop_cap">N</span>ot often do I post two guest posts in the same day, but this one can&#8217;t wait.</p>
<p>The education-related portion of <a href="http://the21stcenturyprincipal.blogspot.com/2011/06/being-technology-leader-or-stick-in-mud.html" target="_blank">Steps Toward Becoming a Technology Leader: Advice to School Administrators</a> is what originally caught my eye, but the root of the discussion has applications in every business, if not every life.</p>
<p>Good stuff from J. Robinson, the <a href="http://twitter.com/21stprincipal" target="_blank">21st Century Principal</a>.</p>
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		<title>Do you need a Groundhog Day?</title>
		<link>http://www.rescuemarketing.com/blog/2010/12/04/groundhog-day/</link>
		<comments>http://www.rescuemarketing.com/blog/2010/12/04/groundhog-day/#comments</comments>
		<pubDate>Sat, 04 Dec 2010 15:34:47 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Personal development]]></category>
		<category><![CDATA[President-proof]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Paul Hannam]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=4509</guid>
		<description><![CDATA[photo credit: ronnie44052 Today&#8217;s guest post from Paul Hannam does a nice job of using the movie Groundhog Day to illustrate a point about personal change. Changing from your worst day to your best day (his example), changing your business, even changing you. It&#8217;s a good read. Check it out it here.]]></description>
			<content:encoded><![CDATA[<p></p><div class="photo_right"><a title="Lorain lighthouse at sunset" href="http://www.flickr.com/photos/38729188@N00/2056390878/" target="_blank"><img class="colorbox-4509"  src="http://farm3.static.flickr.com/2244/2056390878_7016886e50_m.jpg" border="0" alt="Lorain lighthouse at sunset" /></a><br />
<small><a title="Attribution-ShareAlike License" href="http://creativecommons.org/licenses/by-sa/2.0/" target="_blank"><img class="colorbox-4509"  src="http://www.rescuemarketing.com/blog/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="ronnie44052" href="http://www.flickr.com/photos/38729188@N00/2056390878/" target="_blank">ronnie44052</a></small></div>
<p><span class="drop_cap">T</span>oday&#8217;s guest post from Paul Hannam does a nice job of using the movie <em>Groundhog Day</em> to illustrate a point about personal change.</p>
<p>Changing from your worst day to your best day (his example), changing your business, even changing you.</p>
<p>It&#8217;s a good read.</p>
<p><a href="http://www.nightingale.com/Newsletters/441.aspx" target="_blank">Check it out it here.</a></p>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Paying attention to changes</title>
		<link>http://www.rescuemarketing.com/blog/2010/06/25/paying-attention-to-changes/</link>
		<comments>http://www.rescuemarketing.com/blog/2010/06/25/paying-attention-to-changes/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 14:52:54 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[Business culture]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Improvement]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Slight Edge]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=3643</guid>
		<description><![CDATA[At first glance, you might think this is a video about climate change. Maybe it is, but there&#8217;s a story about a young, focused entrepreneur here. It&#8217;s also a story about making choices when change happens. Do you choose to sit and watch, or do you decide to adapt and flourish? In this video, a [...]]]></description>
			<content:encoded><![CDATA[<p></p><object width="425" height="350"><param name="movie" value="f14OdHvGQI0"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/f14OdHvGQI0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>
<p><span class="drop_cap">A</span>t first glance, you might think this is a video about climate change.</p>
<p>Maybe it is, but there&#8217;s a story about a young, focused entrepreneur here. It&#8217;s also a story about making choices when change happens.</p>
<p>Do you choose to sit and watch, or do you decide to adapt and flourish?</p>
<p>In this video, a story is told about a boy who noticed a change in the success of the crops he raised. </p>
<p>Rather than sit and watch, he made changes his family&#8217;s business to take advantage of what he saw. </p>
<p>The result? He ignited a new, local industry that saved his family&#8217;s economy and perhaps his village&#8217;s&#8230;simply because he was unwilling to give up, even after getting negative feedback from influential people in his life.</p>
<p>How are you watching for, detecting and adapting to change in your market? Your community?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is your business stuck in the Dark Ages?</title>
		<link>http://www.rescuemarketing.com/blog/2008/06/18/is-your-business-stuck-in-the-dark-ages-like-the-ap/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/06/18/is-your-business-stuck-in-the-dark-ages-like-the-ap/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 10:12:38 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Corporate America]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[ECommerce]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Wal-Mart]]></category>
		<category><![CDATA[AP]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[fair use]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=816</guid>
		<description><![CDATA[There&#8217;s just nothing better than making some grumpy old business obsolete. This week&#8217;s grumpy old business is the Associated Press (AP). Why? Because they have decided to start charging $2.50 per word when you excerpt their story (even though such excerpts are permitted under Fair Use as long as the excerpt is of reasonable length). [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">T</span>here&#8217;s just nothing better than making some grumpy old business obsolete.</p>
<p>This week&#8217;s grumpy old business is the Associated Press (AP).</p>
<p>Why? Because they have decided to start charging $2.50 per word when you excerpt their story (even though such excerpts are permitted under Fair Use as long as the excerpt is of reasonable length).</p>
<p>Now, to be sure, if you use the entire story, you should pay for it. You&#8217;re being lazy, or you simply like their piece enough that you should license it.</p>
<p>On the other hand, we&#8217;re talking about brief excerpts of stories where the original is not only cited, but the reader is invited to go see it in its original location.</p>
<p>Yes, that&#8217;s right. They want to <a href="http://www.techdirt.com/articles/20080616/0635571413.shtml" target="_blank">charge bloggers for sending viewers to their websites</a>. Anyone with half a brain who is excerpting an article and commenting on it is going to link to the story as a form of proof, not to mention as a courtesy to the reader.</p>
<p>Big, old, crusty media simply doesn&#8217;t get it. They are so scared that we don&#8217;t need them anymore, when the truth is that the things they do make many people not WANT them anymore.</p>
<p>I can&#8217;t remember the last time I watched the national news at 5pm or 6pm or whatever.</p>
<h3>Is your business stuck in that old world?</h3>
<p>Has your business model changed in the last 5 years?</p>
<p>Has your business model been put out to pasture in the last 5 years?</p>
<p>Some examples to get your attention:</p>
<ul>
<li>5 years ago, <a href="http://itunes.com" target="_blank">iTunes</a> was a joke in a RIAA board room, much less at Best Buy, Amazon and Wal-Mart. Today, it sells more retail music (In any format, on any medium) than any store of any kind.</li>
<li> 5 years ago, <a href="http://www.skype.com" target="_blank">Skype</a> was a joke in an AT&amp;T board room. Today, it&#8217;s not unusual to see 11 to 12 million people using it simultaneously. It was valuable enough that eBay bought it for $2.6 Billion. Let me remind you that people who have a $3 billion in spare cash are not the types to just waste it on fast women, fast horses and fast cars.</li>
<li>5 years ago, <a href="http://www.lifehacker.com" target="_blank">Lifehacker.com</a> didn&#8217;t exist. In fact, it wouldn&#8217;t exist for 2 more years. Now, it&#8217;s in the top 10 most viewed sites on the Internet. In only 3 years.</li>
<li>5 years ago, <a href="http://amazon.com" target="_blank">Amazon.com</a> was about to report their second-ever profitable quarter, about $9MM, after 9 years in business. Last quarter (1Q2008), they made $143MM in profit.</li>
<li>5 years ago, Wimbledon was something you watched pre-recorded and delayed. Usually you see pieces of all but one or two matches, and someone else chose those matches. Today, you can <a href="http://www.techcrunch.com/2008/06/17/wimbledon-matches-get-streamed-online-weve-got-50-free-passes/" target="_blank">watch EVERY match on streaming video for $25</a>.</li>
</ul>
<p>So, with those things under your belt&#8230;</p>
<ul>
<li>5 years ago, did you get new clients the same way you do now?</li>
<li>5 years ago, did you communicate with clients the same way you do now?</li>
<li>5 years ago, what else was the same in your business as it is now?</li>
</ul>
<p>You decide, item by item, if that&#8217;s a good thing. And then do something about it. Some things probably don&#8217;t need to change. But everything is worth a look.</p>
<p>If five business-savvy 27 year olds bought your business, what would they rip out and replace? Besides the coffee machine, that is.</p>
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